performance, and relationship marketing orientation in a transition economy such Vietnam. A model with its key determinants was … in the marketing communications industry. Structural equation modeling was used to verify proposed relationships. The … results show that relationship marketing orientation moderates all relations of constructs in the research model. In …

. Empirical research was conducted to explain how marketing performance can be improved through customer bonding capability … capability functions as an intervention between relational capital and marketing performance. Relationship capital, integrated … marketing communication and adequate market information have a significant positive effect on customer bonding capability and …

research is needed to determine how sensory cues can be used in marketing strategies. By applying five sensory marketing to … ultimately lead to customer satisfaction based on sensory marketing that can serve as guidelines for restaurant managers. The … guidance to scholars and managers interested in improving satisfaction in traditional restaurants through sensory marketing …

This research study addresses the complex interaction in between advertising and marketing capabilities, financial … research study discovers the reliable moderation of CRM in the connections amongst marketing alignment, value development … of marketing abilities on financial end results and offer useful understandings for Jordanian SMEs in the solution sector …

marketing and customer loyalty, and the mediating role of word of mouth in this relationship was undertaken. A sample of 384 was …, interpretation and results. While trust, relationship satisfaction and reciprocity components of relationship marketing have been … relationship between relationship marketing components of communication, commitment and customer loyalty. The study also finds a …

The purpose of the study on which this article is based, was to interrogate the relationship marketing practices of … small retailers in South Africa. The researcher also explores the impact of relationship marketing practices on the … retailers in SA practice relationships marketing and that they share information with suppliers and are involved in various …

and within the product/service domains of marketing, and has not included loyalty programmes for fuel purchases. The … Marketing Theory. This study used a qualitative approach and conducted nine in-depth interviews. The analyses were done using …