Similar Search Results

Exploring the relationship of marketing & technological innovation on store equity, word of mouth and satisfaction

Khaled, Amgad S. D.; Ahmed, Salma; Khan, Mohd. Azmi; … - In: Cogent business & management 8 (2021) 1, pp. 1-21

While innovation affects company efficiency, research into service innovation is scarce and lacks consensus. In … retailing, in latest years, innovation has aroused significant interest in corporate and academic world. This research analyses … retail experience innovation from the perspective of marketing innovation and technological innovation perspectives to …

Persistent link: https://www.econbiz.de/10012668881

The impact of XR applications' user experience-based design innovativeness on loyalty

Jeon, Joo-Eon - In: Cogent business & management 10 (2023) 1, pp. 1-16

Web-based extended reality (XR) is an umbrella term for applications such as augmented reality and virtual reality. However, prior studies have only focused on the technological advancement of XR applications. Thus, this research explored the impact of the user experience-based design...

Persistent link: https://www.econbiz.de/10014452006

Does innovation ambidexterity influence restaurant economic performance in the post-COVID-19 era? : the mediating effect of customer orientation

Makona, Athuman; Elias, Ruth; Makuya, Victoria; … - In: Cogent business & management 10 (2023) 2, pp. 1-22

In the restaurant industry, innovation ambidexterity entails the organization's ability to successfully manage and … blend exploratory and exploitative innovation endeavors with the goal of improving restaurant processes, products, or … services. The current study investigates the direct and indirect effects of innovation ambidexterity on the economic …

Persistent link: https://www.econbiz.de/10014503272

Exploring factors that determine effective fuelloyalty programmes in South Africa, an emerging economy

Wait, Marius; Lekhuleni, Nonsikelelo - In: Cogent business & management 7 (2020) 1, pp. 1-15

Loyalty programmes are not a neglected research topic. Much of this research is in the context of developed economies and within the product/service domains of marketing, and has not included loyalty programmes for fuel purchases. The purpose of this study was to determine the factors that...

Persistent link: https://www.econbiz.de/10012626599

Word of mouth communication : a mediator of relationship marketing and customer loyalty

Ngoma, Muhammed; Ntale, Peter Dithan - In: Cogent business & management 6 (2019), pp. 1-20

A cross-sectional and quantitative study design, with the aim of explaining the relationship between relationship marketing and customer loyalty, and the mediating role of word of mouth in this relationship was undertaken. A sample of 384 was determined from a population of the mobile...

Persistent link: https://www.econbiz.de/10012113791

Supplier relationship marketing practices and small retailer performance in South Africa

Makhitha, KM - In: Cogent business & management 6 (2019), pp. 1-17

The purpose of the study on which this article is based, was to interrogate the relationship marketing practices of small retailers in South Africa. The researcher also explores the impact of relationship marketing practices on the performance of small retailers in South Africa (SA). Objectives...

Persistent link: https://www.econbiz.de/10012116755

Outcomes of relationship quality in business-to-business contexts : a South African concrete product market perspective

Masitenyane, Lehlohonolo Amos; Muposhi, Asphat; … - In: Cogent business & management 10 (2023) 3, pp. 1-17

Business to business (B2B) relationships in South Africa's concrete product market are characterised as transactional, asymmetrical and adversarial. This study examines the outcomes of relationship quality satisfaction in South Africa's construction industry. Quantitative data was collected from...

Persistent link: https://www.econbiz.de/10014506247

The influence of social media on purchase intention : the mediating role of brand equity

Majeed, Mohammed; Owusu-Ansah, Martin; Ashmond, Adu-Ansere - In: Cogent business & management 8 (2021) 1, pp. 1-19

The paper examined the relationship between social media and purchase intention and the mediation role of brand equity within Ghana’s fashion industry. The study was quantitative and employed the survey methodology to sample the views of 500 fashion customers. Statistical Package for Social...

Persistent link: https://www.econbiz.de/10012649544

Perceived service recovery justice and customer re-patronage intentions : sequential mediation

Muhammad Asghar Ali; Ding Hooi Ting; Ahmad-ur-Rehman, … - In: Cogent business & management 8 (2021) 1, pp. 1-21

The aims of this time-lagged study are twofold, first to identify the effect of perceived justice (as a second-order construct) on recovery satisfaction and customer affection; secondly, to investigate the effect of customer affection and recovery satisfaction on customer’s re-patronage...

Persistent link: https://www.econbiz.de/10012649549

Participating anonymous online student communities and university brand relationship outcomes

Le, Tri D.; Linh Le; Quynh Phan; Khoa T. Tran; Phuong … - In: Cogent business & management 8 (2021) 1, pp. 1-14

Besides official social pages of organizations, the anonymous online consumer communities are emerging phenomena. Participating these communities may affect the relationship between consumers and brands. Focusing on the higher education context, where consumers and brands have strong...

Persistent link: https://www.econbiz.de/10012649884

1
2
3
4
5
6
7
8
9
10
Next
Last