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Enhancing patronage intention on online fashion industry in Indonesia : the role of value co-creation, brand image, and e-service quality
Syah, Tantri Yanuar Rahmat; Olivia, Dora - In: Cogent business & management 9 (2022) 1, pp. 1-32
Value co-creation has become an essential strategy in business that encourages customer involvement in creating products that meet customer demands and have superior value. Brand image and e-service quality are still important factors that influence customer decision making in purchasing...
Persistent link: https://www.econbiz.de/10014429178
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Customer willingness to participate in value co-creation : the moderating effect of social ties (empirical study of automobile customers in Ghana)
Opata, Christian Narh; Xiao, Wen; Nusenu, Angela Abena; … - In: Cogent business & management 6 (2019), pp. 1-14
ties that stakeholders develop have the propensity to influence their level of interaction in a co-creation activity. In … this study, we examine the effect of social ties on consumer’s level of interaction and looked at how it moderates on … consumers’ willingness to engage in interaction leading to co-creation. Data was collected from 535 automobile owners in Ghana …
Persistent link: https://www.econbiz.de/10012112905
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Exploring factors that determine effective fuelloyalty programmes in South Africa, an emerging economy
Wait, Marius; Lekhuleni, Nonsikelelo - In: Cogent business & management 7 (2020) 1, pp. 1-15
Loyalty programmes are not a neglected research topic. Much of this research is in the context of developed economies and within the product/service domains of marketing, and has not included loyalty programmes for fuel purchases. The purpose of this study was to determine the factors that...
Persistent link: https://www.econbiz.de/10012626599
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Word of mouth communication : a mediator of relationship marketing and customer loyalty
Ngoma, Muhammed; Ntale, Peter Dithan - In: Cogent business & management 6 (2019), pp. 1-20
A cross-sectional and quantitative study design, with the aim of explaining the relationship between relationship marketing and customer loyalty, and the mediating role of word of mouth in this relationship was undertaken. A sample of 384 was determined from a population of the mobile...
Persistent link: https://www.econbiz.de/10012113791
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Supplier relationship marketing practices and small retailer performance in South Africa
Makhitha, KM - In: Cogent business & management 6 (2019), pp. 1-17
The purpose of the study on which this article is based, was to interrogate the relationship marketing practices of small retailers in South Africa. The researcher also explores the impact of relationship marketing practices on the performance of small retailers in South Africa (SA). Objectives...
Persistent link: https://www.econbiz.de/10012116755
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Outcomes of relationship quality in business-to-business contexts : a South African concrete product market perspective
Masitenyane, Lehlohonolo Amos; Muposhi, Asphat; … - In: Cogent business & management 10 (2023) 3, pp. 1-17
Business to business (B2B) relationships in South Africa's concrete product market are characterised as transactional, asymmetrical and adversarial. This study examines the outcomes of relationship quality satisfaction in South Africa's construction industry. Quantitative data was collected from...
Persistent link: https://www.econbiz.de/10014506247
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The effect of social influence, trust, and entertainment value on social media use : evidence from Pakistan
Naqvi, Muhammad Hasnain Abbas; Jiang, Yushi; Miao, Miao; … - In: Cogent business & management 7 (2020) 1, pp. 1-23
The rise of social networking sites (SNS) has changed our ways of communicating and conducting business all over the world. The present study explored the factors affecting the pervasive adoption of SNS by employing the use and gratification theory in considering their entertainment value,...
Persistent link: https://www.econbiz.de/10012623976
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Social co-creation acceptance among females in Saudi Arabia
Altalhi, Maryam Muti - In: Cogent business & management 7 (2020) 1, pp. 1-17
The present study develops a model to investigate how social influence can motivate customers towards their involvement in social co-creation. It also investigates how customers’ co-creation factors affect their intention to participate in future co-creation. An empirical study was conducted...
Persistent link: https://www.econbiz.de/10012625553
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Investigating the non-work antecedents of workplace deviance
Farooq, Waqas; Bhatti, Omar Khalid; Ishaq, Rabeea; … - In: Cogent business & management 10 (2023) 1, pp. 1-27
Deviance in the workplace, which has a huge destructive and harmful impact on the organization, is of key concern to academicians and practitioners. Existing literature focuses on the work-related antecedents of workplace deviance. However, the non-work-related antecedents have received little...
Persistent link: https://www.econbiz.de/10014468568
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Social networks and consumer technology usage : a systematic literature review and future research directions
Kiburu, Lydiah; Njiraini, Nancy; Boso, Nathaniel - In: Cogent business & management 10 (2023) 1, pp. 1-33
Prior research on social networks and consumer technology usage has used diverse theoretical frameworks to study the extent to which social networks, in their various forms, are related to consumer technology usage. However, the adoption and utilization of these theoretical frameworks has led to...
Persistent link: https://www.econbiz.de/10014458855