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Market orientation, corporate social responsibility, and firm performance : the moderating role of relationship marketing orientation

Hoang, Cuu Long; Thanh, Trang Bui - In: Cogent business & management 8 (2021) 1, pp. 1-19

This study aims to examine the relationship among concepts as market orientation, corporate social responsibility, firm performance, and relationship marketing orientation in a transition economy such Vietnam. A model with its key determinants was conducted with quantitative test on a sample of...

Persistent link: https://www.econbiz.de/10012656942

Supplier relationship marketing practices and small retailer performance in South Africa

Makhitha, KM - In: Cogent business & management 6 (2019), pp. 1-17

The purpose of the study on which this article is based, was to interrogate the relationship marketing practices of small retailers in South Africa. The researcher also explores the impact of relationship marketing practices on the performance of small retailers in South Africa (SA). Objectives...

Persistent link: https://www.econbiz.de/10012116755

The role of B2B marketing strategy, ICT B2B marketing support, and service quality in market orientation : performance relationship ; evidence from three European countries

Jagodič, Gregor; Milfelner, Borut - In: Cogent business & management 9 (2022) 1, pp. 1-28

The purpose of this study is to evaluate the role of marketing strategy, information communication technology (ICT) marketing support, and service quality in the market orientation-performance relationship. Even though there are many studies considering the market orientation-performance...

Persistent link: https://www.econbiz.de/10014439742

The effect of logistic service quality on customer satisfaction and loyalty using kansei engineering during the COVID-19 pandemic

Restuputri, Dian Palupi; Indriani, Tri Ratna; Masudin, Ilyas - In: Cogent business & management 8 (2021) 1, pp. 1-35

This article identifies the influence of logistics service quality in Indonesia on customer satisfaction and loyalty …

Persistent link: https://www.econbiz.de/10012661363

The effect of humanitarian logistics service quality to customer loyalty using Kansei engineering : evidence from Indonesian logistics service providers

Masudin, Ilyas; Safitri, Nika Tampi; Restuputri, Dian Palupi - In: Cogent business & management 7 (2020) 1, pp. 1-30

This article identifies the effect of logistics service quality on customer satisfaction and customer loyalty with … customer trust as a moderating variable from the context of Indonesian humanitarian logistics providers. In this study, the … logistics service in this study would provide a different perspective in terms of capturing the voice of customers' perception …

Persistent link: https://www.econbiz.de/10012650009

Research trends in humanitarian logistics and sustainable development : a bibliometric analysis

Khan, Muhammad; Parvaiz, Gohar Saleem; Dedahanov, … - In: Cogent business & management 9 (2022) 1, pp. 1-21

Sustainable development (SD) has become a prevalent topic in the logistics discipline. Hence, the attention of … researchers to humanitarian logistics (HL) in SD has been increasing. Therefore, the study applied a literature review in a …

Persistent link: https://www.econbiz.de/10014443598

The impact of the traceability of the information systems on humanitarian logistics performance : case study of Indonesian relief logistics services

Masudin, Ilyas; Lau, Evan; Safitri, Nika Tampi; … - In: Cogent business & management 8 (2021) 1, pp. 1-21

This article investigates the impact of traceability of the quality of the information system on humanitarian logistics … frequency identification (RFID) adoption, traceability of humanitarian logistics, and humanitarian logistics performance. This … research was conducted to assess disaster logistics services in the implementation of service principles in humanitarian …

Persistent link: https://www.econbiz.de/10012661379

Performance implication of management accounting systems in market-oriented firms : empirical evidence from Vietnam

Bui Quang Hung; Tu Thanh Hoai; Tran Anh Hoa; Nguyen … - In: Cogent business & management 10 (2023) 3, pp. 1-18

Drawing upon the resource-based view, this study examines the effects of two key elements of market orientation, i.e. customer orientation and competitor orientation, on the use of management accounting information to enhance firm performance. The partial least squares structural equation...

Persistent link: https://www.econbiz.de/10014506392

Blockchain adoption in logistics companies in Ho Chi Minh City, Vietnam

Nguyen Luan-Thanh; Nguyen Duc-Thai; Nguyen Ngoc Khanh Nhu; … - In: Cogent business & management 10 (2023) 2, pp. 1-24

relationships of logistics partners. This cutting-edge technology has brought a faster, more transparent, and cost …-effective logistics industry. This study, therefore, aims to investigate the behavioral intention to use the blockchain of individuals who … work in logistics companies in Ho Chi Minh City (HCMC), Viet Nam, through the Unified Theory of Acceptance and Use of …

Persistent link: https://www.econbiz.de/10014504827

Resource allocation and supplier relationship management towards the performance of the manufacturing industry : evidence from the paint manufacturing firms in Harare, Zimbabwe

Denhere, Emmanuel T.; Chikazhe, Lovemore; Kanyepe, James - In: Cogent business & management 10 (2023) 3, pp. 1-21

Resource and supplier relationship management continues to play a critical role in the efficiency of the supply chain and its competitive positioning. The current study sought to establish how the paint manufacturing industry's performance is influenced by resource allocation (finance, human,...

Persistent link: https://www.econbiz.de/10014505349

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