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A proposed instrument for assessing organizational citizenship behavior in BFSI companies in India
Habeeb, Shaad - In: Cogent business & management 6 (2019), pp. 1-20
Though Organizational Citizenship Behavior is unenforceable by the organization, it promotes the effective functioning of the organization through a discretionary individual behavior of employees. In this regard, Organizational Citizenship Behavior contributes to the organization in many ways....
Persistent link: https://www.econbiz.de/10012114298
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The impact of brand equity, status consumption, and brand trust on purchase intention of luxury brands
Husain, Rehan; Ahmad, Amna; Khan, Bilal Mustafa - In: Cogent business & management 9 (2022) 1, pp. 1-19
The ever-increasing prominence of social media platforms demonstrates the level of engagement of Indian luxury consumers. This study aims to determine the influence of social media marketing activities, brand equity, trust, and status consumption on luxury brand purchase intentions in the Indian...
Persistent link: https://www.econbiz.de/10014420490
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Maximizing employee engagement through artificial intelligent organizational culture in the context of leadership and training of employees : testing linear and non-linear relation...
Rožman, Maja; Tominc, Polona; Milfelner, Borut - In: Cogent business & management 10 (2023) 2, pp. 1-30
-supported appropriate training of employees, teams' effective performance, and employee engagement, and their relationship through the prism …
Persistent link: https://www.econbiz.de/10014503227
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Fast fashion consumer engagement on Instagram : a case study
Bonilla Quijada, María del Rocío; Del Olmo Arriaga, … - In: Cogent business & management 11 (2024) 1, pp. 1-14
Consumer interactions on social media have been analysed in the literature as sources of information about their ability to generate engagement and knowledge about how to interact with brands. The present study contributes to this line of research, focusing on empirically determining those...
Persistent link: https://www.econbiz.de/10014529044
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Market orientation and performance of small and medium enterprises in Ghana : the mediating role of innovation
Bamfo, Bylon Abeeku; Kraa, Jerry Jay - In: Cogent business & management 6 (2019), pp. 1-16
The study assessed the impact of market orientation on performance of small and medium enterprises (SMEs); the … performance of SMEs in Ghana. Innovation partially mediates between customer orientation and performance. Innovation fully … orientation and performance. Businesses, particularly SMEs are encouraged to adopt and embark on market orientation practices and …
Persistent link: https://www.econbiz.de/10012113920
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Supplier relationship marketing practices and small retailer performance in South Africa
Makhitha, KM - In: Cogent business & management 6 (2019), pp. 1-17
performance of small retailers in South Africa (SA). Objectives were formulated and hypotheses were tested using ANOVA and …. Information sharing was found to influence the performance of small retailers while other relationship types did not. Moreover … information sharing with their suppliers play in the performance of small retailers. This study makes three key contributions …
Persistent link: https://www.econbiz.de/10012116755
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Determinants of small and medium-sized enterprises performance : the evidence from Vietnam
Nguyen Kim Quoc Trung - In: Cogent business & management 8 (2021) 1, pp. 1-26
"Generalized Method of Moments"-GMM) to investigate six statistically significant variables positively affecting SMEs’ performance … consider the leverage ratio as a tool to improve SMEs’ performance, and national governance quality is a mechanism to enhance …This paper estimates the factors affecting Vietnamese small and medium-sized enterprises (SMEs) listed on the Hanoi …
Persistent link: https://www.econbiz.de/10012629675
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The effect of entrepreneurial orientation on innovation performance in the airport industry through learning orientation and strategic alignment
Al-Shami, Samer; Al-Suwaidi, Ali Khalifa Mohamed Salim; … - In: Cogent business & management 9 (2022) 1, pp. 1-21
advance innovation performance. Nevertheless, innovation research in the airport industry through entrepreneurial orientation … influences innovation performance through strategic alignment and learning orientation in the airport industry. Therefore, the … present study aimed to examine the relationship between entrepreneurial orientation and innovation performance through the …
Persistent link: https://www.econbiz.de/10014431877
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Better understanding of executive managers' features effect on small- and medium-sized service firms' risk-taking using multiple factors as control variables : fresh insights from...
Al-Shboul, Moh'd Anwer - In: Cogent business & management 11 (2024) 1, pp. 1-24
The current study aims to measure the effect of executive managers (EMs) features on the risk-taking level in Jordanian small- and medium-sized service firms. For data analysis purposes, ordinary least squares regression analysis was utilized. We used the screening sample approach. A sample of...
Persistent link: https://www.econbiz.de/10014521041
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Digital capital and food agricultural SMEs : examining the effects on SME performance, inequalities and government role
Saruchera, Fanny; Mpunzi, Sinenhlanhla - In: Cogent business & management 10 (2023) 1, pp. 1-22
performance to digital capital adoption. It emerged that agricultural SMEs mostly adopt complimentary service digital tools …This paper provides an explorative and interrogative profile of digital capital on SMEs within the agricultural food … opportunities and threats offered by digital capital and explores how it influences agricultural SME performance and how it leads to …
Persistent link: https://www.econbiz.de/10014471069