Narrow search
Showing 1 - 10 of 400
Cover Image
A study on the COVID-19 awareness affecting the consumer perceived benefits of online shopping in Vietnam
Kien, Pham Van; Thu Ha Do Thi; Thu Hoai Ha Le - In: Cogent business & management 7 (2020) 1, pp. 1-16
benefits perception of the consumer and their online shopping activity. The result shows Covid-19 plays a moderating role in …
Persistent link: https://www.econbiz.de/10012654712
Cover Image
Consumers' buying intention towards healthy foods during the COVID-19 pandemic in an emerging economy
Syed Shah Alam; Wang, Cheng-Kun; Lin, Chieh-Yu; … - In: Cogent business & management 9 (2022) 1, pp. 1-24
This study investigates the determinants of buying intention towards healthy foods in Malaysia through a modification of the theory of planned behavior. The moderating role of food safety trust is also analyzed in the study. Drawing on an online questionnaire survey from 375 respondents in...
Persistent link: https://www.econbiz.de/10014442300
Cover Image
COVID-19 and e-wallet usage intention : a multigroup analysis between Indonesia and Malaysia
Aji, Hendy Mustiko; Berakon, Izra; Maizaitulaidawati Md … - In: Cogent business & management 7 (2020) 1, pp. 1-16
to encourage contactless payments as the COVID-19 pandemic escalates. People are worried that novel coronavirus (SARS …
Persistent link: https://www.econbiz.de/10012627909
Cover Image
Determinants of intention to continue usage of online shopping under a pandemic : COVID-19
Al-Hattami, Hamood Mohd. - In: Cogent business & management 8 (2021) 1, pp. 1-16
Although numerous reports predict huge growth potential for online shopping under COVID-19 pandemic, many do not know about determinants of user intention to continue using online shopping under such a pandemic. Given that how to motivate continuousness and retain consumers under a pandemic is...
Persistent link: https://www.econbiz.de/10012654835
Cover Image
Measuring consumers' dominant value perceptions to determine their purchase intention of luxury fashion consumption
Liu, Tong; Rodriguez, Carolina Quintero; Huang, Wen-Chieh - In: Cogent business & management 10 (2023) 3, pp. 1-17
This research aims to determine the Chinese millennials' dominant value perception on their purchase intention of …
Persistent link: https://www.econbiz.de/10014505912
Cover Image
How positioning strategies affect co-branding outcomes : green marketing
Wason, Hilary; Charlton, Nathalie - In: Cogent business & management 2 (2015), pp. 1-12
Co-branding is a widely applied strategy, with research indicating differential benefits to the parent brands. Past studies suggest the source of these differences may be due to the partners’ relative market position, and characteristics such as brand familiarity, brand equity and proximity to...
Persistent link: https://www.econbiz.de/10012036494
Cover Image
Online retailers' ethics and its effect on repurchase intention : the mediating role of perceived risk
Yuniarti, Fihartini; Arief, Helmi R.; Meydia, Hassan; … - In: Cogent business & management 9 (2022) 1, pp. 1-21
investigate the effect of consumers' perception of retail ethics and the perceived risk on repurchase intention. In addition, to … investigate the role of perceived risk in mediating the relationship between consumers' perception of retail ethics and repurchase … relationship between consumers' perception and repurchase intention. …
Persistent link: https://www.econbiz.de/10014425851
Cover Image
Effects of risk perception, SNS uses, personal characteristics on climate change participation behaviors of millennials in South Korea
Son, Yeon-A; Jun, Jong Woo - In: Cogent business & management 11 (2024) 1, pp. 1-11
participate in climate change-related actions, such as reducing disposables. This study investigated the effects of perception of … students, who are practical stakeholders in climate change. Hypothesis 1 is susceptibility, Hypothesis 2 is severity perception … participation behavior. Next, the perception of the severity of climate change was verified as a key factor in increasing climate …
Persistent link: https://www.econbiz.de/10014529818
Cover Image
Investigating the impact of Shari'ah perception on customer switching intentions : a study of Takāful and conventional insurance
Jamil, Hassan; Akhter, Waheed - In: Cogent business & management 3 (2016), pp. 1-11
The core objective of this paper is to examine the relationship between the Shari’ah perceptions and the customers’ switching intentions in both Takāful and Conventional Insurance. In today’s world, most of the businesses are focusing on customer retention rather than the customer...
Persistent link: https://www.econbiz.de/10012036922
Cover Image
As far as my eyes can see : Generation Y consumers' use of virtual reality glasses to determine tourist destinations
Maziriri, Eugine Tafadzwa; Mashapa, Matilda Modjadji; … - In: Cogent business & management 10 (2023) 3, pp. 1-31
The study focused on the intention to adopt and actual use of virtual reality (VR) glasses to determine tourist destinations amongst Generation Y in South Africa. This study considers the direct influence of perceived usefulness, perceived ease of use and perceived credibility on attitudes...
Persistent link: https://www.econbiz.de/10014506384