of the theory of planned behavior. The moderating role of food safety trust is also analyzed in the study. Drawing on an … food safety concern, health consciousness, nutritional content, attitude, and premium price, significantly affect buying … intention. Food safety trust significantly moderates the relationship between buying intention and food safety concern, health …

relationship between religiosity and physical well-being and identifying the mediating halal-food consumption that affects on … relationship among religiosity, halal-food consumption, and physical well-being. The results show that the behavioural intention to … buy halal food mediated the relationship between religiosity and physical well-being. Halal-food consumption mediated the …

health. The findings provide valuable insights into consumer behavior for marketing academics, retailers, consumer marketing …

toward quick-service restaurants, restaurant patronage intentions, food purchasing decisions, food consumption satisfaction … of restaurant food consumption behaviour. This area has little research attention in developing African countries like …

boomer segment in India. Moreover, it presents an opportunity for practitioners to devise impactful marketing strategies …

everyday products, especially the manufactured food products that have become one of the basic ingredients of the meals on the …, which is represented in the role that can be played by social media in consumer awareness toward manufactured food products … than traditional social media in the consumer awareness toward manufactured food products. The study concludes with future …

This study analyzes the quality attributes to online food delivery applications (OFD) that affect users' emotions and …

and opinions related to events in daily life. Indonesia’s stalls and street food are one of the major groups in food … significantly. Many street food sellers have had to temporarily close their business which mostly was their only family income. By … consulting a food vlogger, consumers feel it is easier to choose food products and the value of these foods is increased …

This research study highlighted the factors that influence the brand equity strategy of halal food products. In this … aimed to identify the influence of consumer behavior, marketing strategies, integrated marketing communication, and added … value on halal food brand equity in Thailand. A quantitative study was conducted using a structural equation model by LISREL …