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Decreasing consumer animosity : the relationship between fast food businesses and social conflicts in Latin America and the Caribbean

Areiza-Padilla, Jose Andres - In: Cogent business & management 8 (2021) 1, pp. 1-21

Consumer animosity represents discomfort towards foreign goods, services and brands originating in countries with which there is some kind of conflict; in this way, a better understanding of consumer behavior in respect of hostilities between countries is sought. On the other hand, the conflicts...

Persistent link: https://www.econbiz.de/10012662061

Social media campaigns and domestic products consumption : a study on an emerging economy

Rajput, Sneha; Dash, Ganesh; Upamannyu, Nischay; … - In: Cogent business & management 9 (2022) 1, pp. 1-19

. Social media campaigns have been successful in influencing purchase intention. Ethnocentrism also affects the purchase …. Considering the same, we examined the impact of social media campaigns (SMC) and ethnocentrism (ETH) on the purchase intention of … domestic products. The mediating role of ethnocentrism and the moderating role of country-of-origin image (COOI) are examined …

Persistent link: https://www.econbiz.de/10014443936