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Effects of perceived service quality, website quality, and reputation on purchase intention : the mediating and moderating roles of trust and perceived risk in online shopping
Qalati, Sikandar Ali; Vela, Esthela Galvan; Dakhan, … - In: Cogent business & management 8 (2021) 1, pp. 1-20
. Specifically, it examines the relationship between perceived service quality, perceived website quality, and perceived reputation … quality reputation, and online purchase intention. This work furthers web-store decision makers’ understanding of the …
Persistent link: https://www.econbiz.de/10012669005
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Exploring the determinants of electronic commerce adoption in a municipality with limited internet access
Vélez-Muñoz, Jorge Andrés; Franco-Castaño, Sebastián; … - In: Cogent business & management 11 (2024) 1, pp. 1-13
In many municipalities in Colombia, the diffusion of electronic commerce (e-commerce) and the expansion of internet … Confirmatory Factor Analysis (CFA) using a sample of 400 questionnaire responses by internet users in Andes. The results indicate …
Persistent link: https://www.econbiz.de/10014521038
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Is perceived value enough to create loyalty for m-wallets? : exploring the role of trust and satisfaction
Dhaigude, Amol; Tapar, Archit Vinod; Jawed, Mohammad Shameem - In: Cogent business & management 10 (2023) 3, pp. 1-23
This study explores the role of perceived customer value and loyalty relationships in mobile wallet (M-wallet). The study further investigates trust and satisfaction as drivers of loyalty and examines the role of trust in the traditional value-satisfaction-loyalty relationship. A total of 214...
Persistent link: https://www.econbiz.de/10014505825
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The impact of emotionality and trust cues on the perceived trustworthiness of online reviews
Carbonell, Guillermo; Barbu, Catalin-Mihai; Vorgerd, Laura - In: Cogent business & management 6 (2019), pp. 1-14
that measure trust in the Internet as a safe environment for making monetary transactions. Furthermore, we found that …
Persistent link: https://www.econbiz.de/10012113743
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The influence of augmented reality on e-commerce : a case study on fashion and beauty products
Gabriel, Adelya; Ajriya, Alina Dhifan; Fahmi, Cut Zahra … - In: Cogent business & management 10 (2023) 2, pp. 1-20
Advances in technology have encouraged people in Indonesia to shop online. Apart from the convenience people feel when shopping online, there are still disadvantages that prevent them from trying the products they will buy. Therefore, a virtual try-on feature based on augmented reality (AR)...
Persistent link: https://www.econbiz.de/10014504942
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Meta-analytic review of online purchase intention : conceptualising the study variables
Ghosh, Munmun - In: Cogent business & management 11 (2024) 1, pp. 1-35
This meta-analytic review conceptualises and synthesises the study factors related to this phenomenon to effectively comprehend online purchasing intention. This study's "online purchase intention" concerns consumers' propensity or likelihood to purchase via online channels. This review develops...
Persistent link: https://www.econbiz.de/10014535297
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Understanding mediators and moderators of the effect of customer satisfaction on loyalty
Chikazhe, Lovemore; Makanyeza, Charles; Chigunhah, Blessing - In: Cogent business & management 8 (2021) 1, pp. 1-19
Customer satisfaction, loyalty and corporate image play a critical role in improving loyalty within the banking sector. The current study examines the mediators and moderators of the effect of customer satisfaction on loyalty. Data were collected from bank customers (n = 308) using a structured...
Persistent link: https://www.econbiz.de/10012656970
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Enhancing customer retention using customer relationship management approach in car loan bussiness
Simanjuntak, Megawati; Putri, Nadia E.; Yuliati, Lilik N.; … - In: Cogent business & management 7 (2020) 1, pp. 1-17
The objective of this study was to analyse the effects of customer-perceived value, corporate image, and service quality on customer satisfaction, as well as to analyse the direct effect of switching barriers on customer retention, and to analyse the direct and indirect effects of customer...
Persistent link: https://www.econbiz.de/10012625444
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Authenticity as a corporate social responsibility platform for building customer loyalty
Sri Gunawan; Sri Yunan Budiarsi; Sri Hartini - In: Cogent business & management 7 (2020) 1, pp. 1-18
Consumers’ views of corporate social responsibility (CSR) are still filled with mistrust and doubt. Especially in developing countries like Indonesia, consumers are wondering about the motivation behind CSR activities. It is argued that CSR activities that are authentic or sincere will lead to...
Persistent link: https://www.econbiz.de/10012627633
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The mediating impact of airlines' image in relation of corporate social responsibility and customers' loyalty : an empirical in Vietnam
Phan Thanh Hai; Thu Hoang Anh - In: Cogent business & management 10 (2023) 1, pp. 1-18
Corporate social responsibility (CSR) towards sustainable development has been identified as a marketing philosophy that businesses in developed countries should pursue in the post-Covid-19 era as these practices deal with urgent global social and environmental challenges. Such efforts...
Persistent link: https://www.econbiz.de/10014469196