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The impact of emotionality and trust cues on the perceived trustworthiness of online reviews

Carbonell, Guillermo; Barbu, Catalin-Mihai; Vorgerd, Laura - In: Cogent business & management 6 (2019), pp. 1-14

Online reviews and trust cues are two core aspects of e-commerce. Based on these features, users can make informed decisions about the products and services they buy online. Although prior studies have investigated on various review characteristics, the writing style has been examined less...

Persistent link: https://www.econbiz.de/10012113743

The dynamics of customer value and brand love among shoppers in emerging market

Amegbe, Hayford; Hanu, Charles; Zungu, Nkululeko PraiseGod - In: Cogent business & management 10 (2023) 3, pp. 1-18

This study examines customer value, trust, psychological ownership, satisfaction, and brand love among customers of shopping malls. This study employed a quantitative research design. An online questionnaire was used to elicited data from 484 Ghanaian shopping mall customers in Accra, using...

Persistent link: https://www.econbiz.de/10014506006

Exploring the language of the sharing economy : building trust and reducing privacy concern on Airbnb in German and English

Zarifis, Alex; Ingham, Richard P.; Kroenung, Julia; … - In: Cogent business & management 6 (2019), pp. 1-15

Several countries’ economies have been disrupted by the sharing economy. Global champions like Airbnb and Uber use similar models and platforms across many countries. However, each country and its consumers have different characteristics including the language used. The text in the profile of...

Persistent link: https://www.econbiz.de/10012115988

Does authentic leadership influences performance of individuals in presence of trust and leader member exchange : an evidence from health care sector

Khan, Hafiz Ghufran Ali; Khan, Muhammad Anwar; Ali, … - In: Cogent business & management 9 (2022) 1, pp. 1-15

with sequential mediation approach. Data were collected from 320 employees working in hospitals/health sector of Pakistan …

Persistent link: https://www.econbiz.de/10014437252

The effect of formal performance evaluation and intrinsic religiosity on trust

Lina; Sholihin, Mahfud; Sugiri, Slamet; Wuri Handayani - In: Cogent business & management 9 (2022) 1, pp. 1-29

The current COVID-19 pandemic is a worldwide challenge, so organizationsneed to create innovative management to drive effective performance. Effective performance can be achieved, among others, by creating interpersonal trust between employees and supervisors. Therefore, examining the...

Persistent link: https://www.econbiz.de/10014439710

How do customer anxiety levels impact relationship marketing in electronic commerce?

Bui Thanh Khoa; Tran Trong Huynh - In: Cogent business & management 9 (2022) 1, pp. 1-19

E-commerce is no longer a transaction in developed countries but has been popular worldwide. However, building long-term customer relationships is challenging for online businesses because of consumers' anxiety levels in the transaction process. This study aimed to expose the moderating effect...

Persistent link: https://www.econbiz.de/10014443547

Online brand community and consumer brand trust : analysis from Czech millennials

Amoah, John; Jibril, Abdul Bashiru; Egala, Sulemana Bankuoru - In: Cogent business & management 9 (2022) 1, pp. 1-16

To ensure effective and efficient relationship marketing, brand management has become an asset (pre-requisite) for quality service marketing to thrive. Brands have gone viral to develop communities to interact with existing and novice consumers. However, the relationships between these online...

Persistent link: https://www.econbiz.de/10014444128

Relationship among corporate reporting, corporate governance, going concern and investor confidence : evidence from listed banks in sub Saharan Africa

Hammond, Paul; Opoku, Mustapha Osman; Kwakwa, Paul Adjei - In: Cogent business & management 9 (2022) 1, pp. 1-17

that investor confidence matters most to the sector. Although the financial sector in the sub-Saharan African region is … investors' confidence. However, the interrelationship between corporate reporting, corporate governance, going concern, and … investor confidence has not been investigated yet in the sub-region for the fiancial sector. This study analysed the …

Persistent link: https://www.econbiz.de/10014444830

The effects of live streaming attributes on consumer trust and shopping intentions for fashion clothing

Earth Chandrruangphen; Nuttapol Assarut; Sukree Sinthupinyo - In: Cogent business & management 9 (2022) 1, pp. 1-29

Small individual sellers and retailers use live streaming as a direct selling channel to demonstrate and sell their products. This study proposes a framework that examines the influence of live streaming attributes on customer trust and intentions to watch and purchase fashion clothing. Drawing...

Persistent link: https://www.econbiz.de/10014425710

Does political issue matter in voting intention in Ghana? : a political marketing perspective

Bukari, Zakari; Abu Bakar bin Abdul Hamid; Som, … - In: Cogent business & management 9 (2022) 1, pp. 1-26

Voters' participation is considered fundamental in an electoral process. Yet almost half the countries in the world have voter turnouts of (60-79) percent. To be able to predict and influences voters' behavior, political parties and political consultants need to identify determinants of voters'...

Persistent link: https://www.econbiz.de/10014429281

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