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Determinants of consumer-generated-content usage for apparel shopping : he moderating effect of gender
Tobias-Mamina, Rejoice Jealous; Maziriri, Eugine Tafadzwa; … - In: Cogent business & management 8 (2021) 1, pp. 1-20
This study determined the influence of perceived ease of use, perceived enjoyment, trustworthiness, knowledge and competence as potential determinants of consumer-generated-content usage for apparel shopping in a sample of young adult consumers. The data was obtained from 455 young adult social...
Persistent link: https://www.econbiz.de/10012628097
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Understanding purchase intention towards eco-friendly clothing for generation Y & Z
Abrar, Muhammad; Sibtain, Muhammad Muzummil; Shabbir, Rizwan - In: Cogent business & management 8 (2021) 1, pp. 1-19
Green consumption and pro-environmental behaviour have attracted considerable attention from academic marketing scholars. From the South Asian perspective, investigation on environmental awareness, social recognition, and self-image building through green consumption is very limited,...
Persistent link: https://www.econbiz.de/10012669055
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The effects of live streaming attributes on consumer trust and shopping intentions for fashion clothing
Earth Chandrruangphen; Nuttapol Assarut; Sukree Sinthupinyo - In: Cogent business & management 9 (2022) 1, pp. 1-29
intentions to watch and purchase fashion clothing. Drawing on prior literature, we examine an extensive list of 20 live streaming … implications and future work on live streaming commerce for fashion clothing products. …
Persistent link: https://www.econbiz.de/10014425710
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Motivational congruence effect : how rewardsalience and choice influence motivation andperformance
Hendijani, Rosa; Steel, Piers - In: Cogent business & management 7 (2020) 1, pp. 1-21
The effect of performance-contingent reward and choice on motivation and performance continues to be debated. Studies … mechanisms that reinforce motivation and performance. However, theories on self-determination and motivational crowding predict … that performance-contingent rewards negatively interact with choice, reducing its positive effect on motivation. The …
Persistent link: https://www.econbiz.de/10012624077
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Motivations influencing virtual supermarket shopping : an exploratory study using means-end chains analysis
Nguyen Thanh Hoai; Ngo Hai Quynh; Thu Trang Dương - In: Cogent business & management 8 (2021) 1, pp. 1-16
-shopping. Based on data collected (n = 67) through the soft-laddering approach, six types of motivation are identified, include …
Persistent link: https://www.econbiz.de/10012631349
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Effect of television adverts on children's purchase behaviour : evidence from Ghana
Bamfo, Bylon Abeeku; Kraa, Jerry Jay; Asabere, Perdita; … - In: Cogent business & management 6 (2019), pp. 1-13
The study assessed the effect of television advertising on children’s purchasing behaviour in Ghana. The population … comprised of children between the ages of 13 and 18 years who watched television adverts. The study was conducted on a sample of … quality information, information intrusiveness and likable adverts having positive and significant impacts on children …
Persistent link: https://www.econbiz.de/10012114165
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Consumption desire among children (from 7 to 11) : role of the exposure to social media advertisements and product familiarity
Methlouthi, Kawther; Nefzi, Ayoub - In: Cogent business & management 10 (2023) 3, pp. 1-16
This paper aims to investigate the origins and outcomes of consumer desires in children, with a specific focus on the … desire among children (collage exercise, focus groups with children and informal surveys with the parents of interviewed … children). Subsequently, we conducted an experimental study, surveying 267 school children (aged 7 to 11), to empirically …
Persistent link: https://www.econbiz.de/10014506335
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A bibliometric investigation into the intellectual milieu of research on consumer socialization of children
Panackal, Nehajoan; Sharma, Adya; Rautela, Sonica - In: Cogent business & management 11 (2024) 1, pp. 1-22
social interactions. Children are a vital part of this process. Family members, classmates and friends, the media, school …, other institutions, and cultures all impact children’s socialization process, resulting in consumption decisions. A glance … at the literature on consumer socialization of children throughout the last five decades shows how related literature has …
Persistent link: https://www.econbiz.de/10014524938
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Consumers as co-creators in community-based tourism experience : Impacts on their motivation and satisfaction
Liang, Austin Rong Da - In: Cogent business & management 9 (2022) 1, pp. 1-19
impact on co-creation of the CBT experience for tourists with a recreational motivation than those with a learning motivation …
Persistent link: https://www.econbiz.de/10014420464
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The impact of Covid-19 lockdown on Intention to follow preventive measures in Vietnam : integrated protection motivation theory and theory planed behavior
Nguyen Trung Duc; Van Dat Tran; Ghafoor, Abdul - In: Cogent business & management 9 (2022) 1, pp. 1-19
integrated Protection Motivation Theory (PMT) and extended Theory of Planned Behavior (TPB) to evaluate factors affecting the …
Persistent link: https://www.econbiz.de/10014425874