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Conjoint analysis as an instrument of market research practice
Gustafsson, Anders; Herrmann, Andreas; Huber, Frank - In: Conjoint measurement : methods and applications, (pp. 3-30). 2007
Persistent link: https://www.econbiz.de/10003544555
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Measurement of price effects with conjoint analysis : separating informational and allocative effects of price
Rao, Vithala R.; Sattler, Henrik - In: Conjoint measurement : methods and applications, (pp. 31-46). 2007
Persistent link: https://www.econbiz.de/10003544570
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Market simulation using a probabilistic ideal vector model for conjoint data
Baier, Daniel; Gaul, Wolfgang - In: Conjoint measurement : methods and applications, (pp. 47-65). 2007
Persistent link: https://www.econbiz.de/10003544577
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A comparison of conjoint measurement with self-explicated approaches
Sattler, Henrik; Hensel-Börner, Susanne - In: Conjoint measurement : methods and applications, (pp. 67-76). 2007
Persistent link: https://www.econbiz.de/10003544586
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Non-geometric Plackett-Burman designs in conjoint analysis
Blomkvist, Ola; Ekdahl, Fredrik; Gustafsson, Anders - In: Conjoint measurement : methods and applications, (pp. 77-92). 2007
Persistent link: https://www.econbiz.de/10003544591
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On the influence of the evaluation methods in conjoint design : some empirical results
Huber, Frank; Herrmann, Andreas; Gustafsson, Anders - In: Conjoint measurement : methods and applications, (pp. 93-112). 2007
Persistent link: https://www.econbiz.de/10003544602
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Evolutionary conjoint
Teichert, Thorsten; Shehu, Edlira - In: Conjoint measurement : methods and applications, (pp. 113-131). 2007
Persistent link: https://www.econbiz.de/10003544609
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The value of extent-of-preference information in choise-based conjoint analysis
Elrod, Terry; Chrzan, Keith - In: Conjoint measurement : methods and applications, (pp. 133-144). 2007
Persistent link: https://www.econbiz.de/10003544611
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A multi-trait multi-method validity test of partworth estimates
Kamakura, Wagner A.; Ozer, Muammer - In: Conjoint measurement : methods and applications, (pp. 145-166). 2007
Persistent link: https://www.econbiz.de/10003544618
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Conjoint preference elicitation methods in the broader context of random utility theory preference elicitation methods
Louviere, Jordan J.; Hensher, David A.; Swait, Joffre - In: Conjoint measurement : methods and applications, (pp. 167-197). 2007
Persistent link: https://www.econbiz.de/10003544626