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Conjoint analysis as an instrument of market research practice
Gustafsson, Anders; Herrmann, Andreas; Huber, Frank - In: Conjoint measurement : methods and applications ; with …, (pp. 5-46). 2003
Persistent link: https://www.econbiz.de/10001997264
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Measurement of price effects with conjoint analysis: separating informational and allocative effects of price
Rao, Vithala R.; Sattler, Henrik - In: Conjoint measurement : methods and applications ; with …, (pp. 47-66). 2003
Persistent link: https://www.econbiz.de/10001997462
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Measuring the credibility of product-preannouncements with conjoint analysis
Sattler, Henrik; Schirm, Karsten - In: Conjoint measurement : methods and applications ; with …, (pp. 97-122). 2003
Persistent link: https://www.econbiz.de/10001997607
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Market simulation using a probabilistic ideal vector model for conjoint data
Baier, Daniel; Gaul, Wolfgang - In: Conjoint measurement : methods and applications ; with …, (pp. 123-146). 2003
Persistent link: https://www.econbiz.de/10001997640
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A comparison of conjoint measurement with self-explicated approaches
Sattler, Henrik; Hensel-Börner, Susanne - In: Conjoint measurement : methods and applications ; with …, (pp. 147-159). 2003
Persistent link: https://www.econbiz.de/10001997723
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New product development in the software industry: the role of conjoint analysis
Marzocchi, Gian Luca; Brasini, Sergio; Rimessi, Marcello - In: Conjoint measurement : methods and applications ; with …, (pp. 161-186). 2003
Persistent link: https://www.econbiz.de/10001997774
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Non-geometric Plackett-Burman designs in conjoint analysis
Blomkvist, Ola; Ekdahl, Fredrik; Gustafsson, Anders - In: Conjoint measurement : methods and applications ; with …, (pp. 187-207). 2003
Persistent link: https://www.econbiz.de/10001997850
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On the influence of the evaluation methods in conjoint design - some empirical results
Huber, Frank; Herrmann, Andreas; Gustafsson, Anders - In: Conjoint measurement : methods and applications ; with …, (pp. 209-234). 2003
Persistent link: https://www.econbiz.de/10001997884
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The value of extent-of-preference information in choise-based conjoint analysis
Elrod, Terry; Chrzan, Keith - In: Conjoint measurement : methods and applications ; with …, (pp. 235-249). 2003
Persistent link: https://www.econbiz.de/10001997918
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Confounding of effects in rank-based conjoint-analysis
Teichert, Thorsten - In: Conjoint measurement : methods and applications ; with …, (pp. 251-276). 2003
Persistent link: https://www.econbiz.de/10001997967