New product development in the software industry: the role of conjoint analysis
Year of publication: |
2003
|
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Authors: | Marzocchi, Gian Luca ; Brasini, Sergio ; Rimessi, Marcello |
Published in: |
Conjoint measurement : methods and applications ; with 91 tables. - Berlin : Springer, ISBN 3-540-40479-1. - 2003, p. 161-186
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Subject: | Softwareindustrie | Software industry | Conjoint-Analyse | Conjoint analysis | Innovationsmanagement | Innovation management | Marktforschung | Market research | Softwareentwicklung | Software development | Italien | Italy | Theorie | Theory | Produktentwicklung | New product development |
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