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Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico

Rajagopal; Rajagopal, Ananya - In: International journal of business excellence 12 (2017) 3, pp. 386-412

Persistent link: https://www.econbiz.de/10011801569

Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis

Rajagopal - In: Latin American business review : journal of the … 14 (2014) 1, pp. 29-53

Persistent link: https://www.econbiz.de/10009771560

Dynamics of brand G-Force in developing market strategy

Rajagopal - In: International journal of business excellence 3 (2010) 4, pp. 383-396

Persistent link: https://www.econbiz.de/10008798157

Dynamics of disruptive innovations in outperforming global brands : a study in Mexico

Reyes-Mercado, Pável; Rajagopal - In: International journal of business excellence 11 (2017) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10011710578

Strategies for architecting power brands : a market oriented outlook

Reyes, Lucía Fernández; Rajagopal - In: International journal of business excellence 6 (2013) 5, pp. 605-623

Persistent link: https://www.econbiz.de/10010231595

Switching behaviour of consumers across options in the energy market : a comparative analysis in Mexico

Reyes-Mercado, Pável; Rajagopal - In: International journal of business excellence 7 (2014) 5, pp. 577-600

Persistent link: https://www.econbiz.de/10011297101

Consumer Behavior Theories : Convergence of Divergent Perspectives with Applications to Marketing and Management

Rajagopal - 2018

Cover -- Contents -- Preface -- Acknowledgments -- Chapter 1: Exploring Consumers Today -- Chapter 2: Consumer Impetus and Business Management -- Chapter 3: Decision Metrics for Competitive Business -- Chapter 4: Behavioral Patterns and Performance Appraisal -- Chapter 5: Measuring Consumer...

Persistent link: https://www.econbiz.de/10012686601