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~isPartOf:"Consumer and industrial buying behavior"
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Consumer and industrial buying behavior
Harvard business review : HBR
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Logistik-Management : internationale Konzepte, Instrumente, Anwendungen ; Zeitschrift der Kommission Logistik im Verband der Hochschullehrer für Betriebswirtschaft e.V
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Toward a social analysis of consumption : buyer-seller negotiations in context
Bonoma, Thomas V.
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Consumer and industrial buying behavior
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(pp. 345-353)
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1977
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