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In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson; Foxall, Gordon R.; Saevarsson, Hugi - In: Consumer behavior analysis : (a) rational approach to …, (pp. 185-197). 2013
Persistent link: https://www.econbiz.de/10009740372
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Brand personality of retailers - an analysis of its applicability and its effect on store loyality
Zentes, Joachim; Morschett, Dirk; Schramm-Klein, Hanna - In: The international review of retail, distribution and … 18 (2008) 2, pp. 167-184
Persistent link: https://www.econbiz.de/10003737311
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Conceptualising consumer economic nationalistic tendencies : scale development and validation
Cheah, Isaac; Phau, Ian - In: The international review of retail, distribution and … 25 (2015) 3, pp. 313-331
Persistent link: https://www.econbiz.de/10011376925
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Customer segmentation in retailing based on retail brand patronage patterns
David, Natalie; Schramm-Klein, Hanna; Rank, Olaf N.; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
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The effect of music on consumers' nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions
Marchegiani, Christopher; Phau, Ian - In: The international review of retail, distribution and … 22 (2012) 1, pp. 27-53
Persistent link: https://www.econbiz.de/10009509889
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Implications of motivating operations for the functional analysis of consumer choice
Fagerstrøm, Asle; Foxall, Gordon R.; Arntzen, Erik - In: Consumer behavior analysis : (a) rational approach to …, (pp. 31-47). 2013
Persistent link: https://www.econbiz.de/10009740003
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Invitation to consumer behavior analysis
Foxall, Gordon R. - In: Consumer behavior analysis : (a) rational approach to …, (pp. 13-30). 2013
Persistent link: https://www.econbiz.de/10009740040
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Consumer brand choice : money allocation as a function of brand reinforcing attributes
Oliveira-Castro, Jorge M.; Foxall, Gordon R.; Wells, … - In: Consumer behavior analysis : (a) rational approach to …, (pp. 113-127). 2013
Persistent link: https://www.econbiz.de/10009740400
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Effects of cross-channel synergies and complementarity ina multichannel e-commerce system : an investigation of the interrelation of e-commerc, m-commerce and IETV-commerce
Wagner, Gerhard; Schramm-Klein, Hanna; Steinmann, Sascha - In: The international review of retail, distribution and … 23 (2013) 5, pp. 571-581
Persistent link: https://www.econbiz.de/10010222147
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Cross-channel integration : is it valued by customers?
Schramm-Klein, Hanna; Wagner, Gerhard; Steinmann, Sascha; … - In: The international review of retail, distribution and … 21 (2011) 5, pp. 501-511
Persistent link: https://www.econbiz.de/10009492161