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~isPartOf:"Consumer behavior analysis : (a) rational approach to consumer choice"
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Consumer behavior analysis : (a) rational approach to consumer choice
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Market segmentation from a behavioral perspective
Wells, Victoria K.
;
Chang, Shing Wan
;
Oliveira-Castro, …
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 128-150)
.
2013
Persistent link: https://www.econbiz.de/10009740377
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2
Consumer brand choice : money allocation as a function of brand reinforcing attributes
Oliveira-Castro, Jorge M.
;
Foxall, Gordon R.
;
Wells, …
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 113-127)
.
2013
Persistent link: https://www.econbiz.de/10009740400
Saved in:
3
Substitutability and independence : matching analysis of brands and products
Foxall, Gordon R.
;
Wells, Victoria K.
;
Chang, Shing Wan
; …
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 97-112)
.
2013
Persistent link: https://www.econbiz.de/10009740401
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