//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Consumer-brand relationships : theory and practice"
~person:"Belk, Russell W."
~person:"Burmann, Christoph"
~person:"Fournier, Susan"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Kulturelle Identität"
~subject:"Luxury goods"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 25 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Experiment
Konsumentenverhalten
Kulturelle Identität
Luxury goods
Markenführung
Marktforschung
Mode
Beziehungsmarketing
2
Brand
2
Consumer behaviour
2
Markenartikel
2
Relationship marketing
2
Consumers
1
Marketing management
1
Marketingmanagement
1
Verbraucher
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Aufsatzsammlung
Book section
Conference paper
Reprint
Aufsatz im Buch
2
Language
All
English
2
Author
All
Belk, Russell W.
Burmann, Christoph
Fournier, Susan
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Breazeale, Michael
2
Aggarwal, Pankaj
1
Ahuvia, Aaron
1
Albee, Christina
1
Albrecht, Carmen-Maria
1
Aledin, Samil A.
1
Alvarez, Claudio
1
Avery, Jill
1
Bauer, Hans H.
1
Boerstler, Courtney
1
Bruhn, Manfred
1
Connell, Paul M.
1
Dato-on, Mary Conway
1
Donovan, Leigh Anne Novak
1
Eichen, Falko
1
Fetscherin, Marc
1
Gable, Philip A.
1
Hadwich, Karsten
1
Heinrich, Daniel
1
Huang, Hazel H.
1
Leigh, Thomas W.
1
Liu, Maggie Wenjing
1
Long, Christopher R.
1
MacInnis, Deborah J.
1
Park, C. Whan
1
Ponder, Nicole
1
Priester, Joseph R.
1
Schau, Hope Jensen
1
Sharma, Padmini
1
Springfield, Stephen
1
Thompson, Scott A.
1
Tuzovic, Sven
1
Webster, Cynthia
1
White, Allyn
1
more ...
less ...
Published in...
All
Consumer-brand relationships : theory and practice
Journal of business research : JBR
42
Journal of retailing and consumer services
20
Journal of promotion management : JPM
10
Journal of fashion marketing and management
9
The international review of retail, distribution and consumer research
9
The journal of brand management : an international journal
9
Marketing intelligence & planning
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of marketing management : MM
7
Journal of promotion management : innovations in planning and applied research
7
Marketing : ZFP ; journal of research and management
7
Journal of international consumer marketing
6
International journal of consumer studies
5
International marketing review
5
Journal of business ethics : JOBE
5
Journal of marketing communications
5
Journal of retailing
5
Marketing theory
5
Psychology & marketing
5
Research in consumer behavior
5
European journal of marketing : EJM
4
International journal of hospitality management
4
International journal of retail & distribution management
4
Journal of electronic commerce research : JECR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
4
Australasian marketing journal
3
International journal of retail and distribution management
3
Journal of consumer behaviour : an international research review
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
The Routledge companion to identity and consumption
3
The journal of consumer marketing
3
The journal of product & brand management
3
Transformative consumer research for personal and collective well-being
3
Young consumers : insight and ideas for responsible marketers
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Brand management ; Vol. 2
2
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand
flings : when great
brand
relationships are not made at last
Alvarez, Claudio
;
Fournier, Susan
- In:
Consumer-brand relationships : theory and practice
,
(pp. 74-96)
.
2012
Persistent link: https://www.econbiz.de/10009739836
Saved in:
2
Firing your best customers : how smart firms destroy relationships using CRM
Avery, Jill
;
Fournier, Susan
- In:
Consumer-brand relationships : theory and practice
,
(pp. 301-316)
.
2012
Persistent link: https://www.econbiz.de/10009739810
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->