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~isPartOf:"Contemporary consumer culture theory"
~isPartOf:"Customer Experience : Forum Dienstleistungsmanagement"
~isPartOf:"Legends in consumer behavior"
~isPartOf:"Theoretische Fundierung und praktische Relevanz der Handelsforschung"
~person:"Belk, Russell W."
~person:"Curth, Susanne"
~person:"Diehl, Sandra"
~person:"Ermer, Beatrice"
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Keller, Kevin Lane"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Mink, Moritz"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Marktforschung"
~subject:"Messe"
~subject:"Retail trade"
~subject:"Veranstaltungswirtschaft"
~subject:"Werbewirkung"
~type:"article"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference paper"
~type_genre:"Reprint"
~type_genre:"Sammlung"
~type_genre:"Systematic review"
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Belk, Russell W.
Curth, Susanne
Diehl, Sandra
Ermer, Beatrice
Foxall, Gordon R.
Gröppel-Klein, Andrea
Keller, Kevin Lane
Laroche, Michel
Loureiro, Sandra Maria Correia
Mink, Moritz
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
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Contemporary consumer culture theory
Customer Experience : Forum Dienstleistungsmanagement
Legends in consumer behavior
Theoretische Fundierung und praktische Relevanz der Handelsforschung
The impact of theory on representations of the consumer and the marketing organisation
3
Brand management ; Vol. 2
2
Cross-cultural and critical perspectives on brands
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International journal of advertising : the quarterly review of marketing communications
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Measuring and managing brands
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Brand management ; Vol. 3
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Brand management ; Vol. 4
1
Critical marketing : issues in contemporary marketing
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Forum Mergers & Acquisitions 2014 : Beiträge aus rechts- und wirtschaftswissenschaftlicher Sicht ; [Konferenzbeiträge ... 3. Fachsymposiums "Mergers & Acquisitions im Spannungsfeld der Rechts- und Wirtschaftswissenschaften - aktuelle Erkenntnisse aus Forschung und Praxis" ; am 29.11.2013 ... in Düsseldorf]
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
Marketing-mix strategies - product strategy and promotion strategy
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The evolution of brands : from signals of quality to storehouses of trust
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The international review of retail, distribution and consumer research
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Theoretical and empirical perspectives in critical marketing studies
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ECONIS (ZBW)
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30 Jahre "Erlebnismarketing" und "Erlebnisgesellschaft" : die Entwicklung des Phänomens "Erlebnisorientierung" und State-of-the-Art der Forschung
Gröppel-Klein, Andrea
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 37-60)
.
2012
Persistent link: https://www.econbiz.de/10009549644
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