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Data-driven marketing processes : boundaries and how to overcome them
Länsipuro, Heidi; Karjaluoto, Heikki - In: Contemporary issues in digital marketing, (pp. 22-31). 2022
Persistent link: https://www.econbiz.de/10012698266
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The planning and implementation process of Programmatic Advertising campaigns in emerging markets
Thanh Tiet; Karjaluoto, Heikki - In: Contemporary issues in digital marketing, (pp. 32-45). 2022
Persistent link: https://www.econbiz.de/10012698268
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The antecedents and outcomes of online consumer brand experience
Konttinen, Joel; Karjaluoto, Heikki; Shaikh, Aijaz. A. - In: Contemporary issues in digital marketing, (pp. 49-60). 2022
Persistent link: https://www.econbiz.de/10012698273
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Data obstacles and privacy concerns in artificial intelligence initiatives
Aslam, Bilal; Karjaluoto, Heikki; Varmavuo, Eevi - In: Contemporary issues in digital marketing, (pp. 130-138). 2022
Persistent link: https://www.econbiz.de/10012698304
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Future look : communicating with customers using digital channels
Niininen, Outi; Singaraju, Stephen Pragasam; … - In: Contemporary issues in digital marketing, (pp. 165-175). 2022
Persistent link: https://www.econbiz.de/10012698325