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Brand worlds : a guide to creating holistic worlds of brand experiences through communication
Diehl, Sandra; Terlutter, Ralf - In: Media and change management : creating a path for new …, (pp. 169-187). 2022
Persistent link: https://www.econbiz.de/10013167347
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Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah; Phau, Ian; Cheah, Isaac - In: Country of origin effect : looking back and moving forward, (pp. 84-105). 2019
Persistent link: https://www.econbiz.de/10012008497
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Rethinking the critical imagination
Murray, Jeff R.; Ozanne, Julie L. - In: Handbook of qualitative research methods in marketing, (pp. 46-55). 2006
Persistent link: https://www.econbiz.de/10003445793
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Camcorder society: quality videography in consumer and marketing research
Kozinets, Robert V.; Belk, Russell W. - In: Handbook of qualitative research methods in marketing, (pp. 335-344). 2006
Persistent link: https://www.econbiz.de/10003446305
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Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra; Koinig, Isabell; Scheiber, Rebecca - In: Media and change management : creating a path for new …, (pp. 189-209). 2022
Persistent link: https://www.econbiz.de/10013167353
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Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel; Cheah, Isaac; Phau, Ian - In: Country of origin effect : looking back and moving forward, (pp. 128-148). 2019
Persistent link: https://www.econbiz.de/10012008503