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~isPartOf:"Country of origin effect : looking back and moving forward"
~isPartOf:"SpringerLink / Bücher"
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Hennigs, Nadine"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Belk, Russell W.
Foxall, Gordon R.
Hennigs, Nadine
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Cheah, Isaac
2
Hesse, Jürgen
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Country of origin effect : looking back and moving forward
SpringerLink / Bücher
Consumer behavior analysis : (a) rational approach to consumer choice
4
Routledge companions in business, management and accounting
3
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
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Transformative consumer research for personal and collective well-being
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Cross-cultural and critical perspectives on brands
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Handbook of developments in consumer behaviour
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Handbook of qualitative research methods in marketing
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International journal of advertising : the quarterly review of marketing communications
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Luxury marketing : a challenge for theory and practice
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Marketing and multicultural diversity
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The SAGE handbook of marketing theory
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Analyzing the cultural diversity of consumers in the global marketplace
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Brand management ; Vol. 4
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Challenges and trends in modern banking
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Consumer psychology in a social media world
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Consumption culture in Europe : insight into the beverage industry
1
Contemporary consumer culture theory
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Critical marketing : issues in contemporary marketing
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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E-business : state of the art of ICT based challenges and solutions
1
Handbook of Islamic marketing
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Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
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Handbook of research on consumerism in business and marketing : concepts and practices
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Handbook of research on international advertising
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Handbook of strategic e-business management
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International advertising and communication : current insights and empirical findings
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Les outils de l'économiste à l'épreuve ; 1
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Macroeconomics and beyond : essays in honour of Wim Meeusen
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Marketing management : a cultural perspective
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Research in consumer behavior
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Routledge frontiers in the development of international business, management and marketing
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The Cambridge handbook of psychology and economic behaviour
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The Routledge companion to contemporary brand management
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The Routledge companion to creativity
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Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Country of origin effect : looking back and moving forward
,
(pp. 84-105)
.
2019
Persistent link: https://www.econbiz.de/10012008497
Saved in:
2
Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel
;
Cheah, Isaac
;
Phau, Ian
- In:
Country of origin effect : looking back and moving forward
,
(pp. 128-148)
.
2019
Persistent link: https://www.econbiz.de/10012008503
Saved in:
3
Luxury Marketing : A Challenge for Theory and Practice
Wiedmann, Klaus-Peter
-
2013
the characteristics and the key challenges and opportunities of luxury
brand
management. Therefore, the multifaceted …
Persistent link: https://www.econbiz.de/10014016246
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