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~isPartOf:"Country of origin effect : looking back and moving forward"
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~source:"econis"
~subject:"Brand image"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Belk, Russell W.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
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Pelsmacker, Patrick de
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Rudolph, Thomas
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Country of origin effect : looking back and moving forward
International journal of advertising : the quarterly review of marketing communications
2
The impact of theory on representations of the consumer and the marketing organisation
2
Challenges and trends in modern banking
1
E-business : state of the art of ICT based challenges and solutions
1
Handbook of Islamic marketing
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Handbook of qualitative research methods in marketing
1
Marketing management : a cultural perspective
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The Routledge companion to contemporary brand management
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Transformative consumer research for personal and collective well-being
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ECONIS (ZBW)
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Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel
;
Cheah, Isaac
;
Phau, Ian
- In:
Country of origin effect : looking back and moving forward
,
(pp. 128-148)
.
2019
Persistent link: https://www.econbiz.de/10012008503
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