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~isPartOf:"Cracking the code : leveraging consumer psychology to drive profitability"
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Cracking the code : leveraging consumer psychology to drive profitability
Journal of marketing research : JMR
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of Consumer Research
8
The journal of product innovation management : an international publication of the Product Development & Management Association
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of consumer psychology : the official journal of the Society for Consumer Psychology
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MSI reports : working paper series
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Marketing letters : a journal of research in marketing
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Physica A: Statistical Mechanics and its Applications
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Vanderbilt Owen Graduate School of Management Research Paper
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Optimal marketing for really new products : using a consumer perspective to improve communications
Hoeffler, Steve
;
Herzenstein, Michal
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 21-44)
.
2012
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