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~isPartOf:"Creating and managing superior customer value"
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Creating and managing superior customer value
Industrial marketing management : the international journal for industrial and high-tech firms
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Advances in business marketing and purchasing
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Intangible value in buyer-seller relationships
Baxter, Roger
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Creating and managing superior customer value
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(pp. 27-98)
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2009
Persistent link: https://www.econbiz.de/10003826393
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