Intangible value in buyer-seller relationships
Roger Baxter
| Year of publication: |
2009
|
|---|---|
| Authors: | Baxter, Roger |
| Published in: |
Creating and managing superior customer value. - Bingley : Emerald/JAI, ISBN 978-1-84855-172-5. - 2009, p. 27-98
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003826393