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Design thinking impact on value creation and value capture on innovation projects
Silva, Gabriel Delage e; Zancul, Eduardo de Senzi - In: Creativity and innovation management 32 (2023) 3, pp. 362-377
Persistent link: https://www.econbiz.de/10014336031
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Knowledge integration with customers in collaborative product development projects
Eslami, Mohammad H.; Lakemond, Nicolette - In: The journal of business & industrial marketing 31 (2016) 7, pp. 889-900
Persistent link: https://www.econbiz.de/10011564143
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The impact of customer knowledge and marketing dynamic capability on innovation performance : an empirical analysis
Falasca, Mauro; Zhang, Jiemei; Conchar, Margy; Li, Like - In: The journal of business & industrial marketing 32 (2017) 7, pp. 901-912
Persistent link: https://www.econbiz.de/10011773525
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Proactive market orientation and business model innovation to attain superior new smart connected products performance
M. S., Shashishekar; Anand, Sandip; Paul, Arun Kumar - In: The journal of business & industrial marketing 37 (2022) 3, pp. 497-508
Persistent link: https://www.econbiz.de/10013165189
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Outbound knowledge transfer in high-tech small firms : the role of process innovation and development cost
De Jong, Jeroen P. J.; Turro, Andreu - In: Creativity and innovation management 31 (2022) 3, pp. 479-491
Persistent link: https://www.econbiz.de/10013426108
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The role and impact of firm's strategic orientations on launch performance : significance of relationship orientation
Matikainen, Minna; Terho, Harri; Parvinen, Petri; … - In: The journal of business & industrial marketing 31 (2016) 5, pp. 625-639
Persistent link: https://www.econbiz.de/10011564319
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Functional diversity, absorptive capability and product success : the moderating role of project complexity in new product development teams
Açıkgöz, Atif; Günsel, Ayşe; Kuzey, Cemil; … - In: Creativity and innovation management 25 (2016) 1, pp. 90-110
Persistent link: https://www.econbiz.de/10011561906
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Market orientation, innovation commercialization capability and firm performance relationships : the moderating role of supply chain influence
Lim, Jeen-su; Darley, William K.; Marion, David - In: The journal of business & industrial marketing 32 (2017) 7, pp. 913-924
Persistent link: https://www.econbiz.de/10011773530
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Identifying the resource conditions that maximize the relationship between ambidexterity and new product performance
Heirati, Nima; O'Cass, Aron; Sok, Phyra - In: The journal of business & industrial marketing 32 (2017) 8, pp. 1038-1050
Persistent link: https://www.econbiz.de/10011802533
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How and when does internal and external social media use for marketing impact B2B SME performance?
Zubielqui, Graciela Corral de; Jones, Janice - In: The journal of business & industrial marketing 38 (2023) 8, pp. 1607-1622
Persistent link: https://www.econbiz.de/10014314175