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~isPartOf:"Critical perspectives on business and management"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
~type_genre:"Reprint"
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Critical perspectives on business and management
Premier reference source
46
Handbook of consumer psychology
42
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
36
Legends in consumer behavior
32
The Routledge companion to identity and consumption
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The Routledge companion to consumer behavior
28
Transformative consumer research for personal and collective well-being
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The evolution of brands : from signals of quality to storehouses of trust
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SpringerLink / Bücher
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Product experience
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Journal of business research : JBR
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Springer eBook Collection
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
17
Handbook of brand relationships
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
17
Brands and branding
16
Consumer-brand relationships : theory and practice
16
Cross-cultural and critical perspectives on brands
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
16
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Consumer culture theory
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
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New developments and approaches in consumer behavior research
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Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
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Social psychology of consumer behavior
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The Routledge companion to digital consumption
15
Brand management ; Vol. 2
14
Brand management ; Vol. 3
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Measuring and managing brands
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The Oxford handbook of luxury business
14
Global consumer behavior
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Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
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Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
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System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
13
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
13
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Cross-cultural and critical perspectives on brands
Elliott, Richard
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contributor
)
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2009
Persistent link: https://www.econbiz.de/10003784485
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Brands and
brand
management
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003707190
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3
Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R.
(
contributor
)
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2002
Persistent link: https://www.econbiz.de/10001584601
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