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Post-formational buyer directives : aid or harm for learning and innovation in alliances?
Bouncken, Ricarda B.; Ratzmann, Martin; Covin, Jeffrey G.; … - In: Industrial marketing management : the international … 112 (2023), pp. 27-39
Persistent link: https://www.econbiz.de/10014334264
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Product innovation through coopetition in alliances : singular or plural governance?
Bouncken, Ricarda B.; Clauß, Thomas; Fredrich, Viktor - In: Industrial marketing management : the international … 53 (2016), pp. 77-90
Persistent link: https://www.econbiz.de/10011448082
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Value-creation-capture-equilibrium in new product development alliances : a matter of coopetition, expert power, and alliance importance
Bouncken, Ricarda B.; Fredrich, Viktor; Ritala, Paavo; … - In: Industrial marketing management : the international … 90 (2020), pp. 648-662
Persistent link: https://www.econbiz.de/10012372739
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Value co-creation through social innovation : a study of sustainable strategic alliance in telecommunication and financial services sectors in Bangladesh
Babu, Mujahid Mohiuddin; Dey, Bidit Lal; Rahman, Mizan; … - In: Industrial marketing management : the international … 89 (2020), pp. 13-27
Persistent link: https://www.econbiz.de/10012289115
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The double-edged sword of cultural distance in international alliances : how perceived cultural distance influences trust and task discourse to drive new product development perfor...
Pesch, Robin; Bouncken, Ricarda B. - In: Cross cultural & strategic management 24 (2017) 1, pp. 33-54
Persistent link: https://www.econbiz.de/10011626994