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~isPartOf:"Cross cultural & strategic management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Psychology & marketing"
~person:"Bartikowski, Boris"
~person:"Lee, Eun Jung"
~subject:"Cultural identity"
~subject:"Markenimage"
~type_genre:"Article in journal"
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Cultural identity
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Kulturelle Identität
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3
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Bartikowski, Boris
Lee, Eun Jung
Cleveland, Mark
12
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10
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5
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4
Voyer, Benjamin G.
4
Walsh, Gianfranco
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Cross cultural & strategic management
Journal of business research : JBR
Psychology & marketing
Der Markt : international journal of marketing
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
6
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1
Attitude toward cultural diversity : a test of identity-related antecedents and purchasing consequences
Bartikowski, Boris
;
Walsh, Gianfranco
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 526-533
Persistent link: https://www.econbiz.de/10010496190
Saved in:
2
"Seeing is being" : consumer culture and the positioning of premium cars in China
Bartikowski, Boris
;
Cleveland, Mark
- In:
Journal of business research : JBR
77
(
2017
),
pp. 195-202
Persistent link: https://www.econbiz.de/10011729911
Saved in:
3
Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
82
(
2018
),
pp. 354-363
Persistent link: https://www.econbiz.de/10011771907
Saved in:
4
A prototype of multicomponent brand personality structure : a consumption synmbolism approach
Lee, Eun Jung
- In:
Psychology & marketing
30
(
2013
)
2
,
pp. 173-186
Persistent link: https://www.econbiz.de/10009716190
Saved in:
5
Culture and age as moderators in the corporate reputation and loyalty relationship
Bartikowski, Boris
;
Walsh, Gianfranco
;
Beatty, Sharon E.
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 966-972
Persistent link: https://www.econbiz.de/10009241411
Saved in:
6
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
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