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The effect of personality traits on private brand consumer tendencies : a cross-cultural study of Mediterraniean countries
Herstein, Ram; Tifferet, Sigal; Abrantes, José Luís; … - In: Cross cultural management : an international journal 19 (2012) 2, pp. 196-214
Persistent link: https://www.econbiz.de/10009541919
Cover Image
The effect of personality traits on private brand consumer tendencies: A cross-cultural study of Mediterranean countries
Herstein, Ram; Tifferet, Sigal; Abrantes, José Luís; … - In: Cross cultural management : an international journal 19 (2012) 2, pp. 196-215
Persistent link: https://www.econbiz.de/10009964095