The effect of personality traits on private brand consumer tendencies: A cross-cultural study of Mediterranean countries
| Year of publication: |
2012
|
|---|---|
| Authors: | Herstein, Ram ; Tifferet, Sigal ; Abrantes, José Luís ; Lymperopoulos, Constantine ; Albayrak, Tahir ; Caber, Meltem |
| Published in: |
Cross cultural management : an international journal. - Bradford : Emerald, ISSN 1352-7606, ZDB-ID 23647334. - Vol. 19.2012, 2 (27.4.), p. 196-215
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