The effect of personality traits on private brand consumer tendencies : a cross-cultural study of Mediterraniean countries
Year of publication: |
2012
|
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Authors: | Herstein, Ram ; Tifferet, Sigal ; Abrantes, José Luís ; Lymperopoulos, Constantine ; Albayrak, Tahir |
Published in: |
Cross cultural management : an international journal. - Bradford : Emerald, ISSN 1352-7606, ZDB-ID 2364733-4. - Vol. 19.2012, 2, p. 196-214
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Subject: | Handelsmarke | Store brand | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Ethnologie | Ethnology | Vergleich | Comparison | Griechenland | Greece | Portugal | Israel | Türkei | Turkey |
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