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~isPartOf:"Cross-cultural and critical perspectives on brands"
~person:"Aaker, David A."
~person:"Ahuvia, Aaron C."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Schmitt, Bernd"
~person:"Wilk, Richard R."
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~type:"article"
~type_genre:"Reprint"
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Value brands : cheap or trendy...
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Consumer behaviour
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China
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Aaker, David A.
Ahuvia, Aaron C.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Schmitt, Bernd
Wilk, Richard R.
Aaker, Jennifer
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Cross-cultural and critical perspectives on brands
Brand management ; Vol. 1
2
Brand management ; Vol. 4
2
Brand management ; Vol. 3
1
Measuring and managing brands
1
The evolution of brands : from signals of quality to storehouses of trust
1
The impact of theory on representations of the consumer and the marketing organisation
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ECONIS (ZBW)
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Why do the natives wear Adidas?
Arnould, Eric J.
;
Wilk, Richard R.
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2009
Persistent link: https://www.econbiz.de/10003785573
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Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
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2009
Persistent link: https://www.econbiz.de/10003785576
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3
Emulation, imitation, and global consumerism
Wilk, Richard R.
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2009
Persistent link: https://www.econbiz.de/10003785637
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