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~isPartOf:"Cross-cultural and critical perspectives on brands"
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Wilk, Richard R."
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Welt"
~subject:"Werbepsychologie"
~type_genre:"Reprint"
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Foxall, Gordon R.
Laroche, Michel
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Cross-cultural and critical perspectives on brands
Brand management ; Vol. 4
1
Critical perspectives on business and management
1
The impact of theory on representations of the consumer and the marketing organisation
1
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ECONIS (ZBW)
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Why do the natives wear Adidas?
Arnould, Eric J.
;
Wilk, Richard R.
-
2009
Persistent link: https://www.econbiz.de/10003785573
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2
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
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2009
Persistent link: https://www.econbiz.de/10003785576
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3
Emulation, imitation, and global consumerism
Wilk, Richard R.
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2009
Persistent link: https://www.econbiz.de/10003785637
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