//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Cross-cultural and critical perspectives on brands"
~person:"Huber, Frank"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~source:"econis"
~subject:"Cultural identity"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Online retailing"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 12 applied filters
Year of publication
From:
To:
Subject
All
Cultural identity
Konsumentenverhalten
Mode
Online retailing
China
1
Consumer behaviour
1
International marketing
1
Internationales Marketing
1
Kulturelle Identität
1
Nordamerika
1
North America
1
Psychology of advertising
1
Werbepsychologie
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Book section
Aufsatz im Buch
1
Reprint
1
Language
All
English
1
Author
All
Huber, Frank
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Wilk, Richard R.
2
Aaker, Jennifer
1
Ackerman, David
1
Arnould, Eric J.
1
Belk, Russell W.
1
Benet-Martínez, Verónica
1
Chen, Haipeng
1
Devinney, Timothy Michael
1
Dibb, Sally
1
Eckhardt, Giana
1
Eckhardt, Giana M.
1
Elliott, Richard
1
Erdem, Tülin
1
Garolera, Jordi
1
Grønhaug, Kjell
1
Holt, Douglas B.
1
Houston, Michael J.
1
Kacen, Jacqueline J.
1
Lee, Julia Anne
1
Leonard, Clare
1
Lindridge, Andrew
1
Mooij, Marieke K. de
1
Ng, Sharon
1
Quelch, John A.
1
Rao, Akshay R.
1
Supphellen, Magne
1
Swait, Joffre
1
Taylor, Earl L.
1
Tellis, Gerard J.
1
Teng, Lefa
1
Valenzuela, Ana
1
Wang, Charlie C. L.
1
more ...
less ...
Published in...
All
Cross-cultural and critical perspectives on brands
Marketing and multicultural diversity
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Challenges and trends in modern banking
1
Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
E-business : state of the art of ICT based challenges and solutions
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of strategic e-business management
1
International advertising and communication : current insights and empirical findings
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Marketing accountability for marketing and non-marketing outcomes
1
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
1
Sustainable consumption, ecology and fair trade
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->