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~isPartOf:"Cross-cultural and critical perspectives on brands"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~type_genre:"Reprint"
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Laroche, Michel
Loureiro, Sandra Maria Correia
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Cross-cultural and critical perspectives on brands
Brand management ; Vol. 4
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Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
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Laroche, Michel
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2009
Persistent link: https://www.econbiz.de/10003785576
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