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~isPartOf:"Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]"
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of retailing
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MSI reports : working paper series
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Journal of the Academy of Marketing Science
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Mays Business School Research Paper
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Handbook of marketing strategy
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Marketing Science
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing management : MM
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Report / Marketing Science Institute
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Bridging the gap between advertising academia and practice
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CESifo Working Paper
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Challenges in an age of dis-engagement
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Harvard-Business-Manager : das Wissen der Besten
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Journal of advertising research
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Journal of media business studies
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Legends in marketing
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MIT sloan management review
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Retailing in the 21st century : current and future trends
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Advances in applied microeconomics : a research annual
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Advertising in new formats and media : current research and implications for marketers
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From CM to CRM to CN 2 : a research agenda for the marketing communications transition
Schultz, Don E.
;
Malthouse, Edward C.
;
Pick, Doreén
- In:
Current insights and future trends : [extended versions …
,
(pp. 421-432)
.
2012
Persistent link: https://www.econbiz.de/10009748079
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The cumulative effect of transaction-specific satisfaction on share of wallet : a longitudinal investigation
Keiningham, Timothy
;
Aksoy, Lerzan
;
Malthouse, Edward C.
; …
- In:
Current insights and future trends : [extended versions …
,
(pp. 381-390)
.
2012
Persistent link: https://www.econbiz.de/10009748083
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