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Brand placements in movies : the impact of modality, prominence and plot connection on attitude and behavioral intention
Purnawirawan, Nathalia; Wouters, Marijke; Pelsmacker, … - In: Cutting edge international research, (pp. 347-361). 2010
Persistent link: https://www.econbiz.de/10003985215
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30 Jahre "Erlebnismarketing" und "Erlebnisgesellschaft" : die Entwicklung des Phänomens "Erlebnisorientierung" und State-of-the-Art der Forschung
Gröppel-Klein, Andrea - In: Customer Experience : Forum Dienstleistungsmanagement, (pp. 37-60). 2012
Persistent link: https://www.econbiz.de/10009549644
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A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra; Terlutter, Ralf; Chan, Kara; Mueller, Barbara - In: Cutting edge international research, (pp. 297-312). 2010
Persistent link: https://www.econbiz.de/10003985205
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Customer Experiences, Kundenbegeisterung und Service Excellence : die Spezifikation DIN SPEC 77224
Gouthier, Matthias; Giese, Andreas; Bartl, Christopher - In: Customer Experience : Forum Dienstleistungsmanagement, (pp. 63-83). 2012
Persistent link: https://www.econbiz.de/10009549642
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Globalising the idea that the "Customer is King" : the case of shopping centre internationalisation to Poland
Gröppel-Klein, Andrea; Germelmann, Claas Christian - In: Fallstudien zum Internationalen Management : Grundlagen …, (pp. 611-628). 2011
Persistent link: https://www.econbiz.de/10009307544