Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Customer Experience : Forum Dienstleistungsmanagement"
~isPartOf:"Cutting edge international research"
~isPartOf:"International advertising and communication : current insights and empirical findings"
~person:"Bartl, Christopher"
~person:"Diehl, Sandra"
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Brand"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Marktforschung"
~subject:"Relationship marketing"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type:"article"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Festschrift"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 32 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Brand
Deutschland
Experiment
Konsumentenverhalten
Markenführung
Marketing
Marktforschung
Relationship marketing
Retail trade
Werbewirkung
Advertising effects
4
Consumer behaviour
4
Estimation
2
Event marketing
2
Event-Marketing
2
Germany
2
Markenartikel
2
Schätzung
2
Advertising
1
Arzneimittel
1
Cognition
1
Comparison
1
Dienstleistungsqualität
1
Einzelhandel
1
Emotion
1
Film
1
Hong Kong
1
Hongkong
1
Information behaviour
1
Informationsverhalten
1
Kognition
1
Marketing theory
1
Marketingtheorie
1
Messe
1
Netherlands
1
Niederlande
1
Personality psychology
1
Persönlichkeitspsychologie
1
Pharmaceuticals
1
Product Placement
1
Product placement
1
Psychology of advertising
1
Service quality
1
more ...
less ...
Type of publication
All
Article
Type of publication (narrower categories)
All
Aufsatzsammlung
Book section
Conference paper
Festschrift
Reprint
Aufsatz im Buch
6
Systematic review
1
Übersichtsarbeit
1
Language
All
English
4
German
2
Author
All
Bartl, Christopher
Diehl, Sandra
Foxall, Gordon R.
Gröppel-Klein, Andrea
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Ermer, Beatrice
2
Esch, Franz-Rudolf
2
Gierl, Heribert
2
Kirchgeorg, Manfred
2
Terlutter, Ralf
2
Bambauer, Silke
1
Benkenstein, Martin
1
Breitenecker, Robert
1
Bronner, Fred
1
Bruhn, Manfred
1
Chan, Kara
1
Curth, Susanne
1
Delgado, Elena
1
Drengner, Jan
1
Georgi, Dominik
1
Giese, Andreas
1
Gouthier, Matthias
1
Grabner-Kräuter, Sonja
1
Hadwich, Karsten
1
Hartmann, Patrick
1
Ibáñez, Vanessa Apaolaza
1
Jahn, Steffen
1
Janssens, Wim
1
Langner, Tobias
1
Mau, Gunnar
1
Micu, Anca C.
1
Mink, Moritz
1
Moorman, Marjolein
1
Mueller, Barbara
1
Muntinga, Daan G.
1
Müller, Barbara
1
Navarro, Maria Angeles
1
Noort, Guda van
1
Okazaki, Shinataro
1
Pagel, Sabine
1
Purnawirawan, Nathalia
1
more ...
less ...
Published in...
All
Customer Experience : Forum Dienstleistungsmanagement
Cutting edge international research
International advertising and communication : current insights and empirical findings
Consumer behavior analysis : (a) rational approach to consumer choice
4
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Beyond sustainability
2
Country of origin effect : looking back and moving forward
2
Electronic retailing
2
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of advertising : the quarterly review of marketing communications
2
Marketing and multicultural diversity
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Medien im Marketing : Optionen der Unternehmenskommunikation
2
The impact of theory on representations of the consumer and the marketing organisation
2
Theoretische Fundierung und praktische Relevanz der Handelsforschung
2
Transformative consumer research for personal and collective well-being
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Critical marketing : issues in contemporary marketing
1
Cross-cultural and critical perspectives on brands
1
Das Discount-Phänomen : eine 360-Grad-Betrachtung
1
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
1
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
1
E-business : state of the art of ICT based challenges and solutions
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Forum Mergers & Acquisitions 2014 : Beiträge aus rechts- und wirtschaftswissenschaftlicher Sicht ; [Konferenzbeiträge ... 3. Fachsymposiums "Mergers & Acquisitions im Spannungsfeld der Rechts- und Wirtschaftswissenschaften - aktuelle Erkenntnisse aus Forschung und Praxis" ; am 29.11.2013 ... in Düsseldorf]
1
Handbook of developments in consumer behaviour
1
Handbook of qualitative research methods in marketing
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of strategic e-business management
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand
placements in movies : the impact of modality, prominence and plot connection on attitude and behavioral intention
Purnawirawan, Nathalia
;
Wouters, Marijke
;
Pelsmacker, …
- In:
Cutting edge international research
,
(pp. 347-361)
.
2010
Persistent link: https://www.econbiz.de/10003985215
Saved in:
2
30 Jahre "Erlebnismarketing" und "Erlebnisgesellschaft" : die Entwicklung des Phänomens "Erlebnisorientierung" und State-of-the-Art der Forschung
Gröppel-Klein, Andrea
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 37-60)
.
2012
Persistent link: https://www.econbiz.de/10009549644
Saved in:
3
A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra
;
Terlutter, Ralf
;
Chan, Kara
;
Mueller, Barbara
- In:
Cutting edge international research
,
(pp. 297-312)
.
2010
Persistent link: https://www.econbiz.de/10003985205
Saved in:
4
Customer Experiences, Kundenbegeisterung und Service Excellence : die Spezifikation DIN SPEC 77224
Gouthier, Matthias
;
Giese, Andreas
;
Bartl, Christopher
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 63-83)
.
2012
Persistent link: https://www.econbiz.de/10009549642
Saved in:
5
How do people react to mixed emotions in an ad/medium context setting? : the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
International advertising and communication : current …
,
(pp. 257-278)
.
2006
Persistent link: https://www.econbiz.de/10003378131
Saved in:
6
Media-based and non media-based factors influencing purchase behavior and differences due to consumers' personality
Diehl, Sandra
;
Terlutter, Ralf
- In:
International advertising and communication : current …
,
(pp. 279-300)
.
2006
Persistent link: https://www.econbiz.de/10003378133
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
