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~isPartOf:"Customer Experience : Forum Dienstleistungsmanagement"
~isPartOf:"Legends in consumer behavior"
~person:"Belk, Russell W."
~person:"Diehl, Sandra"
~person:"Ermer, Beatrice"
~person:"Foxall, Gordon R."
~person:"Keller, Kevin Lane"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Marktforschung"
~subject:"Messe"
~subject:"Retail trade"
~subject:"Veranstaltungswirtschaft"
~subject:"Werbewirkung"
~type:"article"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
~type_genre:"Sammlung"
~type_genre:"Systematic review"
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Belk, Russell W.
Diehl, Sandra
Ermer, Beatrice
Foxall, Gordon R.
Keller, Kevin Lane
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Kirchgeorg, Manfred
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Customer Experience : Forum Dienstleistungsmanagement
Legends in consumer behavior
Consumer behavior analysis : (a) rational approach to consumer choice
4
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Measuring and managing brands
3
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
Transformative consumer research for personal and collective well-being
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Brand management ; Vol. 2
2
Country of origin effect : looking back and moving forward
2
Cross-cultural and critical perspectives on brands
2
Cutting edge international research
2
Electronic retailing
2
Handbook of developments in consumer behaviour
2
Handbook of qualitative research methods in marketing
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International advertising and communication : current insights and empirical findings
2
International journal of advertising : the quarterly review of marketing communications
2
Marketing and multicultural diversity
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
The SAGE handbook of marketing theory
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Beyond sustainability
1
Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Contemporary consumer culture theory
1
Critical marketing : issues in contemporary marketing
1
Das Discount-Phänomen : eine 360-Grad-Betrachtung
1
E-business : state of the art of ICT based challenges and solutions
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
1
Handbook of Islamic marketing
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of research on international advertising
1
Handbook of strategic e-business management
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
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ECONIS (ZBW)
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Brands Lands : Inszenierung begehbarer Erlebniswelten für den Kunden
Kirchgeorg, Manfred
;
Springer, Christiane
;
Ermer, Beatrice
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 295-316)
.
2012
Persistent link: https://www.econbiz.de/10009550142
Saved in:
2
Wahrnehmungswirkung von Messeständen als temporären Markenerlebniswelten
Kirchgeorg, Manfred
;
Ermer, Beatrice
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 251-271)
.
2012
Persistent link: https://www.econbiz.de/10009550168
Saved in:
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