//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Customer Experience : Forum Dienstleistungsmanagement"
~person:"Belk, Russell W."
~person:"Benkenstein, Martin"
~person:"Diehl, Sandra"
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Keller, Kevin Lane"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Marktforschung"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference paper"
~type_genre:"Reprint"
~type_genre:"Sammlung"
~type_genre:"Systematic review"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 28 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Experiment
Konsumentenverhalten
Markenführung
Marketing
Marktforschung
Retail trade
Werbewirkung
Brand
1
Einzelhandel
1
Event marketing
1
Event-Marketing
1
Markenartikel
1
Marketing theory
1
Marketingtheorie
1
Messe
1
Trade fair
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatzsammlung
Conference paper
Reprint
Sammlung
Systematic review
Aufsatz im Buch
2
Book section
2
Übersichtsarbeit
1
Language
All
German
1
Author
All
Belk, Russell W.
Benkenstein, Martin
Diehl, Sandra
Foxall, Gordon R.
Gröppel-Klein, Andrea
Keller, Kevin Lane
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Published in...
All
Customer Experience : Forum Dienstleistungsmanagement
Legends in consumer behavior
12
Routledge companions in business, management and accounting
3
The impact of theory on representations of the consumer and the marketing organisation
3
Brand management ; Vol. 2
2
Cross-cultural and critical perspectives on brands
2
International journal of advertising : the quarterly review of marketing communications
2
Measuring and managing brands
2
SpringerLink / Bücher
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Edition Sigma
1
Forum Mergers & Acquisitions 2014 : Beiträge aus rechts- und wirtschaftswissenschaftlicher Sicht ; [Konferenzbeiträge ... 3. Fachsymposiums "Mergers & Acquisitions im Spannungsfeld der Rechts- und Wirtschaftswissenschaften - aktuelle Erkenntnisse aus Forschung und Praxis" ; am 29.11.2013 ... in Düsseldorf]
1
Gabler Edition Wissenschaft
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
Marketing-mix strategies - product strategy and promotion strategy
1
Research in consumer behavior
1
Routledge frontiers in the development of international business, management and marketing
1
The evolution of brands : from signals of quality to storehouses of trust
1
The international review of retail, distribution and consumer research
1
Theoretical and empirical perspectives in critical marketing studies
1
Verbraucherforschung
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
30 Jahre "Erlebnismarketing" und "Erlebnisgesellschaft" : die Entwicklung des Phänomens "Erlebnisorientierung" und State-of-the-Art der Forschung
Gröppel-Klein, Andrea
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 37-60)
.
2012
Persistent link: https://www.econbiz.de/10009549644
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->