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Brand adoption by BoP retailers
Sinha, P. K.; Gupta, Suraksha; Rawal, Saurabh - 2014
Persistent link: https://www.econbiz.de/10010337571
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Antecedents and consequences of brand equity : a meta-analysis
Pandey, Arpita; Sharma, Dheeraj - 2016
Persistent link: https://www.econbiz.de/10011471634
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Measuring asymmetries in brand associations using correspondence analysis
Greenacre, Michael J. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001697171
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Demand for pharmaceutical drugs: a choice modelling experiment
Merino Castelló, Anna (contributor) - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001939834
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Brand effect and price discrimination in the video rental industry
Pingali, Viswanath - 2012
Persistent link: https://www.econbiz.de/10009582579
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The impact of the reference price system on the pharmaceutical market : a theoretical approach
Merino Castelló, Anna (contributor) - 2001 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001546844
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Full versus partial collusion among brands and private label producers
Hasnas, Irina; Wey, Christian - 2015
We analyze the incentives to collude when brand manufacturers compete with a private label producer of inferior quality … likely, either because it relaxes the brand producers' incentive constraint or because it shifts the preference of the …
Persistent link: https://www.econbiz.de/10011292409
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Mutation of the trademark doctrine : analysing actionable use to reconcile brand identities with constitutional safeguards
Mohan, M. P. Ram; Gupta, Aditya - 2022 - Revised version as on May 23, 2022
Persistent link: https://www.econbiz.de/10013276030
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The path to purchase during shopping
Kumar Sinha, Piyush; Krishnaswamy, Gopi - 2009
Persistent link: https://www.econbiz.de/10003913814
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Point of purchase communication : role of information search, store benefit and shopping involvement
Prasad Uniyal, Dwarika; Kumar Sinha, Piyush - 2009
Persistent link: https://www.econbiz.de/10003913841