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Dynamisches Segment-Management auf Hochtechnologiemärkten
Breuer, Wolfgang
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1994
Persistent link: https://www.econbiz.de/10000423562
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Product placement : entscheidungsrelevante Aspekte in der Werbepolitik
Bente, Klaus Alexander
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Bente, Klaus
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1990
Persistent link: https://www.econbiz.de/10010224132
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