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The future of frontline research : invited commentaries
Rafaeli, Anat; Altman, Daniel; Gremler, Dwayne D.; … - In: Journal of service research : JSR 20 (2017) 1, pp. 91-99
Persistent link: https://www.econbiz.de/10011648268
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Assessing efficiency and effectiveness in marketing : applications of data envelopment analysis : prelude to chapters 15 and 16
Iyer, Gopalkrishnan R.; Grewal, Dhruv - In: Data envelopment analysis : a handbook of empirical …, (pp. 463-468). 2016
Persistent link: https://www.econbiz.de/10011474801
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Planning merchandising decisions to account for regional and product assortment differences
Grewal, Dhruv; Levy, Michael; Mehrotra, Anuj; Sharma, Arun - In: Data envelopment analysis : a handbook of empirical …, (pp. 469-490). 2016
Persistent link: https://www.econbiz.de/10011474805
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Evaluation of subsidiary marketing performance : combining process and outcome performance metrics
Grewal, Dhruv; Iyer, Gopalkrishnan R.; Kamakura, Wagner A. - In: Data envelopment analysis : a handbook of empirical …, (pp. 491-513). 2016
Persistent link: https://www.econbiz.de/10011474815
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Domo arigato Mr. Roboto : emergence of automated social presence in organizational frontlines and customers’ service experiences
Doorn, Jenny van; Mende, Martin; Noble, Stephanie M.; … - In: Journal of service research : JSR 20 (2017) 1, pp. 43-58
Persistent link: https://www.econbiz.de/10011647482