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~isPartOf:"Data envelopment analysis : a handbook of empirical studies and applications"
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Data envelopment analysis : a handbook of empirical studies and applications
Journal of retailing
98
Journal of the Academy of Marketing Science
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Assessing efficiency and effectiveness in marketing : applications of data envelopment analysis : prelude to chapters 15 and 16
Iyer, Gopalkrishnan R.
;
Grewal, Dhruv
- In:
Data envelopment analysis : a handbook of empirical …
,
(pp. 463-468)
.
2016
Persistent link: https://www.econbiz.de/10011474801
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Planning merchandising decisions to account for regional and product assortment differences
Grewal, Dhruv
;
Levy, Michael
;
Mehrotra, Anuj
;
Sharma, Arun
- In:
Data envelopment analysis : a handbook of empirical …
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(pp. 469-490)
.
2016
Persistent link: https://www.econbiz.de/10011474805
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Evaluation of subsidiary marketing performance : combining process and outcome performance metrics
Grewal, Dhruv
;
Iyer, Gopalkrishnan R.
;
Kamakura, Wagner A.
- In:
Data envelopment analysis : a handbook of empirical …
,
(pp. 491-513)
.
2016
Persistent link: https://www.econbiz.de/10011474815
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