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Assessing efficiency and effectiveness in marketing : applications of data envelopment analysis : prelude to chapters 15 and 16
Iyer, Gopalkrishnan R.; Grewal, Dhruv - In: Data envelopment analysis : a handbook of empirical …, (pp. 463-468). 2016
Persistent link: https://www.econbiz.de/10011474801
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Planning merchandising decisions to account for regional and product assortment differences
Grewal, Dhruv; Levy, Michael; Mehrotra, Anuj; Sharma, Arun - In: Data envelopment analysis : a handbook of empirical …, (pp. 469-490). 2016
Persistent link: https://www.econbiz.de/10011474805
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Evaluation of subsidiary marketing performance : combining process and outcome performance metrics
Grewal, Dhruv; Iyer, Gopalkrishnan R.; Kamakura, Wagner A. - In: Data envelopment analysis : a handbook of empirical …, (pp. 491-513). 2016
Persistent link: https://www.econbiz.de/10011474815