//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Decision analysis : a journal of the Institute for Operations Research and the Management Sciences, INFORMS"
~isPartOf:"European journal of marketing : EJM"
~subject:"Marketingtheorie"
~subject:"Nutzen"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Décisions économiques optimale...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketingtheorie
Nutzen
Decision
84
Entscheidung
84
Marketing
70
Decision theory
29
Entscheidungstheorie
29
Marketing management
22
Marketingmanagement
22
Theorie
20
Theory
20
decision analysis
18
Absatzpolitik
15
Consumer behaviour
13
Decision under uncertainty
13
Entscheidung unter Unsicherheit
13
Konsumentenverhalten
13
Multi-criteria analysis
10
Multikriterielle Entscheidungsanalyse
10
Großbritannien
9
USA
9
United States
9
Marketing theory
8
United Kingdom
7
Decision under risk
6
Entscheidung unter Risiko
6
Erwartungsnutzen
6
Expected utility
6
Experiment
6
Portfolio selection
6
Portfolio-Management
6
Utility
6
applications
6
Game theory
5
Group decision-making
5
Gruppenentscheidung
5
Präferenztheorie
5
Spieltheorie
5
Theory of preferences
5
behavioral decision making
5
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
13
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
14
Author
All
Abbas, Ali E.
1
Baucells, Manel
1
Bickel, J. Eric
1
Bier, Vicki M.
1
Carrington, Michal J.
1
Dibb, Sally
1
Doctor, Jason N.
1
Harris, Phil
1
Kasabov, Edwaed
1
Keegan, Brendan James
1
Kennedy, Ann-Marie
1
Kitchen, Philip J.
1
Knight, Tara K.
1
Laczniak, Gene R.
1
MacKenzie, Cameron A.
1
Meeker, Daniella
1
Montiel, Luis V.
1
Neville, Benjamin A.
1
Rowley, Jennifer
1
Sarin, Rakesh
1
Saunders, John A.
1
Sheth, Jagdish N.
1
Simões, Cláudia
1
Sivaprasad, Sarat
1
Strylewicz, Greg
1
Sun, Zhengwei
1
Thompson, Christin
1
Tonge, Jane
1
Wang, Chen
1
Wensley, Robin
1
more ...
less ...
Published in...
All
Decision analysis : a journal of the Institute for Operations Research and the Management Sciences, INFORMS
European journal of marketing : EJM
Journal of risk and uncertainty : JRU
64
Theory and decision : an international journal for multidisciplinary advances in decision science
46
SpringerLink / Bücher
45
Management science : journal of the Institute for Operations Research and the Management Sciences
40
Journal of economic theory
36
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
30
Springer eBook Collection / Business and Economics
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
22
Journal of marketing management : MM
20
Journal of economic behavior & organization : JEBO
14
Journal of historical research in marketing
14
Journal of macromarketing
14
Journal of the Academy of Marketing Science
14
Operations research
13
Economics letters
12
European journal of operational research : EJOR
11
Lehrbuch
11
The American economic review
11
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of economic psychology : research in economic psychology and behavioral economics
10
Mathematical social sciences
10
The quarterly journal of economics
10
Working papers in economics
10
AMS review : official publication of the Academy of Marketing Science
9
International economic review
9
Marketing theory
9
Journal of mathematical economics
8
Europäische Hochschulschriften / 5
7
Journal of business research : JBR
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Springer eBook Collection / Business and Management
7
Working paper series / Department of Economics and Institute for Policy Analysis, University of Toronto
7
Australasian marketing journal
6
CORE discussion paper : DP
6
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Economic theory : official journal of the Society for the Advancement of Economic Theory
6
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Political marketing
Harris, Phil
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008647122
Saved in:
2
Marketers are consumers too : integrating consumer-self in potential value creation
Carrington, Michal J.
;
Neville, Benjamin A.
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 863-891
Persistent link: https://www.econbiz.de/10011529699
Saved in:
3
Conceptualisations of the consumer in marketing thought
Kennedy, Ann-Marie
;
Laczniak, Gene R.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 166-188
Persistent link: https://www.econbiz.de/10011453315
Saved in:
4
What we know, don't know, and should know about confusion marketing
Kasabov, Edwaed
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1777-1808
Persistent link: https://www.econbiz.de/10011449322
Saved in:
5
The specification of aggregate market models
Saunders, John A.
- In:
European journal of marketing : EJM
21
(
1987
)
2
Persistent link: https://www.econbiz.de/10001072523
Saved in:
6
Establishing the scope of marketing practice : insights from practitioners
Dibb, Sally
;
Simões, Cláudia
;
Wensley, Robin
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 380-404
Persistent link: https://www.econbiz.de/10010344071
Saved in:
7
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
8
Brickbats and bouquets for marketing
Kitchen, Philip J.
;
Sheth, Jagdish N.
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1906-1923
Persistent link: https://www.econbiz.de/10011641385
Saved in:
9
Use of insurance against a small loss as an incentive strategy
Meeker, Daniella
;
Thompson, Christin
;
Strylewicz, Greg
; …
- In:
Decision analysis : a journal of the Institute for …
12
(
2015
)
3
,
pp. 122-129
Persistent link: https://www.econbiz.de/10011349550
Saved in:
10
Target-hardening decisions based on uncertain multiattribute terrorist utility
Wang, Chen
;
Bier, Vicki M.
- In:
Decision analysis : a journal of the Institute for …
8
(
2011
)
4
,
pp. 286-302
Persistent link: https://www.econbiz.de/10009410585
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->