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Decision sciences : DS
Journal of marketing research : JMR
17
Fundamentals of marketing research ; Vol. 6
10
Marketing research : a magazine of management and applications
8
Discussion Paper Series / Center for the Study of Rationality, Hebrew University of Jerusalem
7
Legends in marketing
7
Discussion paper / The Hebrew University of Jerusalem, Center for the Study of Rationality
6
European Journal of Operational Research
6
Journal of advertising research
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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
6
Journal of Classification
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Marketing Science
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Working papers / Harvard Business School, Division of Research
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Harvard business review : HBR
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International series in quantitative marketing
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Journal of the American Statistical Association : JASA
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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New-product forecasting : models and applications
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Pricing strategy : reconciling customer needs and company objectives
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Psychometrika
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Statistics & Probability Letters
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African journal of business and economic research : AJBER
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Aslib Proceedings
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An alternating least-squares procedure for estimating missing preference data in product-concept testing
DeSarbo, Wayne
- In:
Decision sciences : DS
17
(
1986
)
2
,
pp. 163-185
Persistent link: https://www.econbiz.de/10001026661
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On the insensivity of the brand-choise simulations to attribute importance weights
Green, Paul E.
;
DeSarbo, Wayne S.
;
Kedia, Pradeep K.
- In:
Decision sciences : DS
11
(
1980
)
3
,
pp. 439-450
Persistent link: https://www.econbiz.de/10002539965
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