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Decision sciences : DS
Journal of marketing research : JMR
19
Fundamentals of marketing research ; Vol. 6
10
Journal of global marketing
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The journal of business : B
9
Marketing research : a magazine of management and applications
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Legends in marketing
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Business Horizons
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Business horizons
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International journal of market research : JMRS ; the journal of the Market Research Society
6
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
6
Journal of Business Research
5
Journal of business research : JBR
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Journal of marketing
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European Journal of Operational Research
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Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
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International marketing review
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Journal of marketing theory and practice
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Asia Pacific Journal of Marketing and Logistics
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Asia Pacific journal of marketing and logistics
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European journal of operational research : EJOR
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International Marketing Review
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Management Science
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing models : quantitative and behavioral
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The journal of consumer marketing
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The marketing review
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Applications of the sciences in marketing management
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International journal of management and marketing research : IJMMR
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International series in quantitative marketing
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Journal of Consumer Marketing
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Journal of advertising research
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Journal of business ethics : JOBE
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of euromarketing
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Journal of international marketing
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ECONIS (ZBW)
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On the insensivity of the brand-choise simulations to attribute importance weights
Green, Paul E.
;
DeSarbo, Wayne S.
;
Kedia, Pradeep K.
- In:
Decision sciences : DS
11
(
1980
)
3
,
pp. 439-450
Persistent link: https://www.econbiz.de/10002539965
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2
An alternating least-squares procedure for estimating missing preference data in product-concept testing
DeSarbo, Wayne
- In:
Decision sciences : DS
17
(
1986
)
2
,
pp. 163-185
Persistent link: https://www.econbiz.de/10001026661
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